UC Davis chancellor acknowledges missteps, promises forums

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Source:   —  April 19, 2016, at 8:46 AM

In a statement released late Monday, Katehi apologizes for "a series of highly publicized missteps" and says the Univ should've carefully reviewed the "ridiculous" claims made by public relations firms.

UC Davis chancellor acknowledges missteps, promises forums

Univ of California, Davis Chancellor Linda Katehi (kuh-TAY'-hee) says her office hired online image consultants to ensure searches showed the university'south achievement and not to erase online content.

In a statement released late Monday, Katehi apologizes for "a series of highly publicized missteps" and says the Univ should've carefully reviewed the "ridiculous" claims made by public relations firms.

Documents obtained by the Sacramento Bee indicate that UC Davis spent at minimum 5.000 on image consultants who promised "to create and perform an online branding campaign designed to spotless up the negative attention the Univ of California, Davis, and Chancellor Katehi."

Katehi says the firms were hired to create sure a complete picture of UC Davis turned up for those doing online searches, especially philanthropists.

She says she'll keep a series of public forums and media events to answer questions.

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