At Tribeca Film Festival, Virtual Reality Steals the Indicate

77
Source:   —  April 23, 2016, at 0:22 AM

It'south moment on the "ruddy carpet" was featured in stories distant and wide, including The NY Times, Wall Str Journal, LA Times, Fortune, and the Hollywood Reporter.

Virtual reality made a large splash at this year'south Tribeca Film Festival -- as anyone who visited the event'south Virtual Arcade and watched some of the VR-enabled films featured there will be sure to tell you. It'south moment on the "ruddy carpet" was featured in stories distant and wide, including The NY Times, Wall Str Journal, LA Times, Fortune, and the Hollywood Reporter. The sudden emergence of VR at Tribeca has everyone in the film industry watching about the reactions of those who watched and VR'south possibilities as a customer draw.

Although, maybe "watched" isn't the right word since people didn't so much view the films, as don a headset and set sail to distant lands, rescue the world or escape an ax murderer. It was an exciting week, to declare the least.

The Virtual Arcade at the Tribeca Film Festival captures the huge opportunity that virtual reality presents. In film, directors and producers can't only create new worlds, but authorize people to examine them first-hand. People aren't viewers of a film -- they're the hero, the sidekick, the villain. At a time when the film industry is striving to capture bigger audiences and tackle more complex issues, virtual reality presents one way to create a mark.

Beyond Film: VR is More than Movies

Of course, the opportunities presented by VR reach distant beyond the world of film. VR offers a fresh canvas for just about any marketer in any industry with a legend to tell and the desire to reach their customers in new entertaining ways.

Get retail, for example. The potential in this industry is unparalleled, given that virtual reality allows retailers to construct imaginative and immersive "indicate worlds" while elevating their legend to new dimensions, enabling anyone, anywhere to experience literally any product in the world.

Just as filmmakers invented new worlds for Tribeca Film Festival goers to examine (or save, as the case may be), so too can retailers construct experiences that dazzle their customers.

For example, if someone is shopping for a wedding dress, she can invite friends and family around the world to connect her at the boutique. If a shopper is looking for a new watch, he can memorise more about the inner workings and superior craftsmanship of the piece through a VR experience. A hiker can test equipment on the trail. A homeowner can attempt a new color sample on their kitchen walls. A driver can perceive how a car operates in all kinds of weather conditions.

Love in film, the possibilities for VR in retail are endless. Anyone with an imagination can arrive up with a handful of grand applications for this new medium. The issue, of course, is making it happen.

Virtual Reality: The Future is Now

It'south understandable why there is still grand deal of hesitation to invest in VR, a medium whose future prospects, though incredibly promising, are still unclear.

I'm a powerful advocate for brands to experiment presently rather than waiting until the necessity for VR content is urgent. If current sales of Samsung Gear VR are any indication, this time may be coming sooner than later.

Brands and retailers should consider investing in testing and learning now, so that they'll be prepared for when virtual reality experiences are number longer merely a novelty but something that consumers are actively seeking.

VR is all about heightened storytelling that causes people to experience something on a visceral level, which is what the best and most ambitious creative marketers are always striving to do. Once more and more creatives gain experience with the format, we're going to look some incredible work made for the medium -- in entertainment, retail and beyond.

READ ALSO
Ustream In Hand, IBM Cloud Inks Deals With AOL, CBC, Comic-Con And Mazda (VIDEO)

Ustream In Hand, IBM Cloud Inks Deals With AOL, CBC, Comic-Con And Mazda (VIDEO)

The company best known for its mainframe computer heritage is a growing global presence in cloud-based video services, owing in portion to its recent acquisition of live-streaming startup Ustream.

53
Sheriff: Prince’s Body Had Number Obvious Trauma Nor Indications Of Suicide

Sheriff: Prince’s Body Had Number Obvious Trauma Nor Indications Of Suicide

An autopsy of Prince Rogers Nelson’s body has been conducted but the autopsy results may take several weeks to be analyzed and then released to the public, according to the Carver County sheriff.

48
Fleeing Driver Crashes Into Mountain View Creek

Fleeing Driver Crashes Into Mountain View Creek

Officers had stopped Tiffany Smith in a black Honda Agreement around 2:15 a. m. for speeding and rash driving close northbound U. S. Highway one hundred one and state Highway eighty-five, police said.

40
Pregnant San Francisco Woman Diagnosed With Zika Virus

Pregnant San Francisco Woman Diagnosed With Zika Virus

But the San Francisco Dept of Public Health was fast to announced that there was number risk to others. “Zika isn't circulating in San Francisco, and there is number danger to residents,” said Dr.

43