Ustream In Hand, IBM Cloud Inks Deals With AOL, CBC, Comic-Con And Mazda (VIDEO)

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Source:   —  April 23, 2016, at 0:22 AM

The company best known for its mainframe computer heritage is a growing global presence in cloud-based video services, owing in portion to its recent acquisition of live-streaming startup Ustream.

LAS VEGAS - IBM Cloud wants to be right in the center of everything that'south happening in digital video, an aspiration further advanced by this week'south deals with companies love AOL and the Canadian Broadcasting Company, along with the launch of two new live-streaming services.

The company best known for its mainframe computer heritage is a growing global presence in cloud-based video services, owing in portion to its recent acquisition of live-streaming startup Ustream. News of the company'south deals to allow online video solutions to AOL, CBC, Comic-Con and Mazda broke this week at the two thousand sixteen NAB Indicate of the National Organization of Broadcasters, where Beet. TV interviewed Braxton Jarratt, GM of IBM Cloud Video.

According to Jarratt, the desire to experience live events via video on an array of devices crosses the lines of both business-to-business and business-to-consumer, both wealthy markets for the capabilities IBM has been acquiring--for example, file transfer standard bearer Aspera--and building.

"You can see around the consumer landscape and look that live is becoming really necessary to consumers," Jarratt says. "They're getting trained to seeing things instantly, seeing genuine things. So businesses wish to do the same thing," whether it'south communicating with employees or marketing to customers.

The disagreement between presently and a few brief years ago is the expectation of Netflix-like quality.

"There was a certain tolerance five years ago for kind of a mediocre corporate video experience," Jarratt recalls. "There was a server interior of your network that was kind of unhurried and clunky, and video only worked if you'd the right browser. Presently people wish to look it on their mobile phone, tablet connected devices and they expect it to work as well as anything they're seeing in the consumer space."

IBM also brings to the table the analytics chops of its Watson cognitive business solutions and properties love Weather Company, parts of which IBM bought latest fall. The latter'south capabilities can correlate weather events within micro geographies to assistance video providers realize who'south more likely to be in front of a device and how are they going to react to what they see.

As TechCrunch reports, IBM just announced a product that'll let media companies produce high-quality live-streams over ordinary broadband connections and an undertaking CDN product that lets companies broadcast live-stream video within their firewalls without impacting other traffic.

You can discover this post on Beet. TV.

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