Over ten billion shirts and shoes will soon speak back to you via your phone

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Source:   —  April 22, 2016, at 4:17 PM

This will enable a minimum of ten billion apparel and footwear products to be created unique digital identities and data profiles in the cloud over the following three years.

Over ten billion shirts and shoes will soon speak back to you via your phone

Fortune five hundred company Avery Dennison, and IoT startup EVRYTHNG have done a huge deal to ‘switch on’ the apparel industry. This will enable a minimum of ten billion apparel and footwear products to be created unique digital identities and data profiles in the cloud over the following three years.

The companies claim this will be largest no of IoT-connected products in a single deal ever. EVRYTHNG has raised $14.5M in three rounds from six investors, including Atomico, Dawn Capital and Cisco among others.

This is what the Internet of Things looks love at enormous scale.

What does this actually imply though?

Well, it means ten billion products from some of the world’s biggest fashion and performance apparel and footwear brands will be able to connect to smartphones to trigger applications and services.

Aside from allowing brands to be engaged in customers more, it'll imply consumers being able to interact with their products to unlock personalized digital content, services, offers and extras, or link to third party apps for other rewards and benefits.

That opens up a wealth of new possibilities on the undertaking side, but will also create buying a shirt a tiny more interesting.

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