Hi Katharine, Sangram Here...

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Source:   —  April 19, 2016, at 9:15 PM

But what I didn't know was that his book, Account Based Marketing For Dummies had just been delivered and that I'd enter Terminus' office at the exact moment that Lauren Patrick opened the first box.

Latest week I'd time scheduled with Sangram Vajre co-founder and CMO of Terminus, for numerous reasons, the most necessary being that we're kindred spirits born from the marketing universe and we just wanted to capture up. But what I didn't know was that his book, Account Based Marketing For Dummies had just been delivered and that I'd enter Terminus' office at the exact moment that Lauren Patrick opened the first box.

You see, over the past few years I've had the opportunity to look Sangram and his team, expand the #FlipMyFunnel movement and it's been awesome to look the Terminus team grow. To declare I obtain multiple emails daily/weekly/monthly from various content marketers or lead generators is an understatement, but I can honestly declare that every time I look the words, "Hi Katharine, Sangram Here." I smile and then read the all email. If you're a B2B marketing and sales boss you know you hear his voice every time you read his emails, simply because his personality is that magnetic. Arrive on admit it!

So, getting to be in the Terminus office during this time was a special treat. Naturally, there was a flutter of excitement and anticipation throughout the all office as they start to hand out books to co-workers. Instantly I realized that our meeting cumulated in my opportunity to witness a pivotal moment in a brand, not to mention countless hours of tough work that'd paid off, for an all team. Truthfully, I felt as if I was intruding on this private company moment, but they never made me perceive love an outsider and didn't pass a beat, I was an instant "Terminator". I was able to witness a scarce moment between co-workers, while they snapped photos and flipped through the pages. What struck me the most was the synergy and collaboration of this team, as there was number hierarchy, zero egos, because this was a brand they'd built together and a moment they could share. There were number leaders below the 'traditional' title here, you look they share communal office space and celebrate victories together, the way most grand companies should be built. This startup has grown and become successful because of their culture and core values.

You see, my companion Sangram is what I consider a true leader. Yes, he takes the spotlight and is typically the one quoted on behalf of the company, as most CMO'south are today. But he truly gives credit where credit is due and I was able to witness this firsthand on this fateful day. As many of his colleagues, who were as thrilled with the book as he was, asked for autographs, he obliged. But the second he completed his first signature on the first book pulled from the box, he handed it to Lauren Patrick to sign as well. As she'd the painstaking task of typing the book, (a. k. a. Special Assistance on the Acknowledgements Page). And he continued to do this book after book, not because he'd to but because he wanted her to share in the moment she helped create. And while she wasn't in the office that day, everyone knows he'd have done the same with Nikki Nixon, who was recently promoted to Director of #flipmyfunnel and who's featured in Chapter five on creating personas for brands.

As an older 'pioneer' of Women in Technology, I can convince you I'd never witnessed a moment love this for a youthful woman whom may have never been able to share the glory, or the well-deserved credit from her 'boss', but this was different. In my opinion, this moment wasn't merely a moment for Terminus but a shift in the right direction for all Women In Technology. So I guess you can say, not only am I a fan, I'll forever be an honorary 'Terminator'.

And for those of you that wish to memorise how to be a grand leader, please get a moment to meet my companion Sangram, here.

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