Apple rolls out a new App Store developer site with guides and videos for growing app businesses

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Source:   —  April 19, 2016, at 4:47 AM

The updated site will comprise new articles and videos aimed at helping developers better realize how to grow their businesses and be engaged in users.

Apple rolls out a new App Store developer site with guides and videos for growing app businesses

Apple today is unveiling an overhaul to its App Store developer website, a resource available to the eleven million registered developers worldwide who have helped grow the App Store to presently more than 1.5 million applications. The updated site will comprise new articles and videos aimed at helping developers better realize how to grow their businesses and be engaged in users. For example, some of the topics will comprise things love getting an app discovered on the App Store, using freemium business models (meaning, free with optional upgrades to a paid tier) and how to be engaged in users via app updates.

These articles and guides are arriving at a time when it’s become increasingly more challenging for App Store developers to obtain their new applications noticed amid a sea of competitors, and when industry insiders suspect we may have reached a point of “app fatigue.”

Apple is clearly alert of the problem, as Bloomberg latest week reported the company has been quietly exploring ways to revamp the App Store, and was even considering features that'd authorize developers to pay to have their app promoted in search — a model similar to Google’s.

Of course, there’s number doubt the App Store economy has had an impact over the years — Apple says it's paid $40 billion to developers since the store opened, and the App Store is responsible for some 1.9 million U. S. jobs.

But the App Store’s center class has been shrinking, some say.

That’s why it makes sense that Apple is presently rolling out more educational resources to its developer site to assistance address these concerns.

The content on the new site will comprise a mix of more straightforward how-to’s and explanations — love the “Discovery on the App Store” article which details how editorial collections work and how Apple selects apps to feature — while others will be more of an article-format case study. For example, in the “Releasing App Updates” article, Slack, Smule and BuzzFeed share how they map their roadmaps and release their updates to re-engage existing users and attract new ones.

Other topics will comprise “Choosing a Business Model,” “User Acquisition Marketing with App Analytics,” and “Choosing a Category.” Combined, they proposal guides to running a genuine app business aimed at generating revenue. Developers will also be able to submit apps for feature consideration through the new site.

In addition to the articles, the App Store site will presently include a case study video series called “Developer Insights,” which will involve having some of the more successful developers sharing their information on various topics.

For example, one video from a company called Seriously, whose first game “Best Fiends” surpassed 1.5 million daily users and gained a million social media followers in its first year, will focus on using social media to construct a brand and community.

Another video from Evernote will highlight the approach the productivity software maker took to localize its app for Japan.

Localization, obviously, is a key topic today’s App Store developers should understand, particularly given the opportunity to reach non-U. S. users in the No. two and No. three countries for iOS App Store revenue, China and Japan.

The new developer resources are being rolled out now, but the collection will be expanded in the future.

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