Has Facebook Achieved What AOL Could've a Generation Ago?

96
Source:   —  April 13, 2016, at 11:18 PM

If you don't know, Instant Articles are Facebook'south new way to natively load articles within the app using an adapted RSS feed. These native articles, which have a lightning bolt in the top right corner, load in half a second -- 10x faster than if user was to click out to a website.

Has Facebook Achieved What AOL Could've a Generation Ago?


Yesterday, Facebook opened up Instant Articles to all publishers. If you don't know, Instant Articles are Facebook'south new way to natively load articles within the app using an adapted RSS feed. These native articles, which have a lightning bolt in the top right corner, load in half a second -- 10x faster than if user was to click out to a website. From what I've seen so far, they really do load instantaneously and have a grand layout and user experience. And if you're paying attention, you'll realize that this is their third thrust for native media consumption: first photos, then videos, and presently written content.

Label Zuckerberg announced native Instant Articles as a feature upgrade about a year ago and Facebook has been slowly rolling out and improving the product ever since. Facebook started with the biggest publishers in the game: BuzzFeed, Huffington Post, NY Times, WA Post. BuzzFeed has seen their Instant Articles be engaged in more people than any of their standard link posts and Gawker'south founder tweeted that instant articles boosted daily uniques to their website.

However, as of today, Instant Articles become available to anybody with a Facebook page and a blog. This is a key opportunity for tiny blogs and publications to obtain ahead of the game and really realize how best to utilize the new product. For example, not only can publishers create and disseminate mobile-friendly content, but it also allows the skill for publishers to monetize the ad space within each article. Publishers will be able to directly sell their own display ads and keep one hundred percent of the income and utilize Facebook'south Audience Network, their programmatic ad network (which considering the user-data Facebook has, is killer). Of course, just love any other update, there will be winners and losers depending on how you play the game. It'south up to you to test and figure out what works best for you.

But when I really see at Instant Articles, and the other new updates I'm sure that they'll announce today at their F8 conference, I'm asking myself one question: Has Facebook been able to attain what AOL could've a generation ago? By that I mean: Has Facebook become a layer on top of the Internet itself?

Let me explain. If you think about our behavior on AOL in the early to mid-'ninety, people never really left AOL to go on the world-wide-web. After they logged in with dial-up, not only did they've email and instant messaging, but they were also on a page that provided them with (slightly curated) news, weather, videos, images, games, and articles. Users had number reason to leave the AOL hub to examine the Internet on their own. Sound familiar?

If Facebook is able to draw off this move from a media standpoint, they'll be the layer of medium consumption over the Internet itself. Think about it: presently instead of going to Time, Inc., or Sports Illustrated, you're consuming through and in Facebook'south native environment. There'south number reason to leave Facebook'south app at all.

Having an all-native interface that'south overlaid on top of the world-wide-web is the ultimate ambition for an internet company. It'south an ambition that nobody thought was going to be possible after AOL lost its foothold in the latest decade. Facebook is dangerously near to being able to draw it off. If Zucks was able to acquire Snapchat eighteen months ago love he wanted to, and if they were to developed an OTT (over-the-top) network that competed with Netflix, Facebook would basically be the anointed winner of the entire Internet.

READ ALSO
How Videogames Will Modify Architecture

How Videogames Will Modify Architecture

It'south not news to anyone in gaming that there'south something brewing. We've seen enormous creative communities emerge around games love Small Large Planet, Super Mario Maker, and - of course - Minecraft.

110
@Astro_Jeff’s Photo Of San Francisco To LA From Space Is #Awesome

@Astro_Jeff’s Photo Of San Francisco To LA From Space Is #Awesome

His shot of Western UNITED STATES OF AMERICA &#eight thousand two hundred twelve; from San Francisco all the way to LA &#eight thousand two hundred twelve; below a crescent moon is amazing, as are all his #citiesfromspace.

64
Barkley Says He&#eight thousand two hundred seventeen;ll ‘Get On His Knees’ If Warriors Win The Championship Again

Barkley Says He&#eight thousand two hundred seventeen;ll ‘Get On His Knees’ If Warriors Win The Championship Again

The retired NBA Corridor of Famer presently says he’ll “get on his knees and congratulate them&#eight thousand two hundred twenty-one; if they win the championship again this year.

75
Trump Campaign Slams Zuckerberg On Veiled Attack Over Immigration

Trump Campaign Slams Zuckerberg On Veiled Attack Over Immigration

“As I see around and as I travel around the world, I’m starting to look people and nations turning inward, against this idea of a connected world and global community.

55