Indonesian photo-sharing app PicMix scores $3M Series A

72
Source:   —  April 13, 2016, at 9:36 AM

The first near consists of $1 million from Gobi Partners, while the remaining final near of $2 million is from a strategic investor that hasn’t been disclosed yet.

Indonesian photo-sharing app PicMix scores $3M Series A

PicMix founder Calvin Kizana (center) with Gobi Partners’ Victor Chua (left) and Thomas Tsao (right)

PicMix, a photo-sharing app based in Indonesia, will construct more features and venture into new international markets after raising a Series A totaling $3 million.

The first near consists of $1 million from Gobi Partners, while the remaining final near of $2 million is from a strategic investor that hasn’t been disclosed yet.

Launched back in two thousand-twelfth when BlackBerry was the most favorite smartphone in Indonesia, PicMix was created to give the platform’s users better photo-editing tools since there weren’t many apps available, says founder and CEO Calvin Kizana. Within two months, PicMix claims it reached a million users. Versions for Android and Windows rolled out at the finish of two thousand fourteen, with an iPhone app added a year later. Presently the startup has about twenty-seven million registered users.

Indonesians are among the world’s most avid social media users. Facebook, Instagram, BlackBerry Messenger, Line, and Path are all popular, but Kizana says PicMix doesn’t position itself as a competitor and instead tries to integrate into most other social media platforms.

PicMix’s largest single user base, or about thirty-five percent, is still in Indonesia, but it's also gaining traction in African markets where BlackBerry smartphones used to be popular. About twenty-two % of its users are in S Africa and another sixteen % in Nigeria. PicMix is currently working on growth strategies for those markets and looking for brand partners in S Africa. Venezuela is another one of its top markets.

Kizana says that the startup hasn’t had to spend any money on marketing so far, but decided to lift a Series A four years after its launch because “this year we'd love to be more aggressive and necessity to boost our user acquisition, as well as taking care of user retention to win the market in mobile content discovery and social commerce space, particularly in Indonesia, says Kizana.

Some of the capital will go toward marketing, events, and hiring. It's also planning to widen PicMix Mall, an in-app peer-to-peer marketplace, by working with tiny e-commerce businesses that wish more exposure and opening it to users exterior of Indonesia. Another portion of its income model are partnerships with brands that running campaigns on PicMix or utilize it to host contests. The company has already partnered with about sixty brands in Indonesia and claims that each contest gets an average of 6.000 user submissions.

Finally, PicMix’s Series A will also be used to construct a machine learning engine to analyze user data can give more insight to brands and make better its content discovery features.

READ ALSO
Sean Parker is on a mission to solve cancer

Sean Parker is on a mission to solve cancer

Cancer immunotherapy is his following huge bet. The Napster founder and former Facebook president persuaded hundreds of top scientists within various research universities across the U.

94
Toxic Pesticide-Ridden Soil Detected At Site For New Bay Area School

Toxic Pesticide-Ridden Soil Detected At Site For New Bay Area School

Kimberly Beare, a spokeswoman for the Morgan Hill Unified School District, said “we found a no of toxins in the soil actually.&#eight thousand two hundred twenty-one; The Morgan Hill Unified School District made the discovery because that’s where they map to construct...

54
Prostitute Testifies Against Oakland Man Facing Death Penalty

Prostitute Testifies Against Oakland Man Facing Death Penalty

Laquana Nuno, thirty, said she met 25-year-old Darnell Williams of Oakland after reputed gang member Jermaine Davis, twenty-six, who was her boyfriend, was fatally shot in the one thousand eight hundred obstruct of Derby Str in Berkeley at about 6:52 p.

49
Bay Area Uber Passenger Says Driver Responsible For Fatal Hit-And-Run

Bay Area Uber Passenger Says Driver Responsible For Fatal Hit-And-Run

So far, that lethal crash from latest mo is still unsolved. But the Uber rider is presently coming forward and says he witnessed everything. Jason W told the San Francisco Chronicle that leading up to the lethal hit-and-run was a frightening road rage incident...

31