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Source:   —  April 13, 2016, at 1:15 AM

Using Instant Articles, publishers can indicate Facebook mobile users a fast-loading and mostly distraction-free view of their posts while still also showing them a Ltd quantity of their own ads (or utilize Facebook’s Audience Network to monetize their content) and measure pageviews through tools love Adobe Analytics, Chartbeat, comScore and others.

F8 two thousand sixteen

As previously announced, Facebook today opened its Instant Articles format to all developers. Using Instant Articles, publishers can indicate Facebook mobile users a fast-loading and mostly distraction-free view of their posts while still also showing them a Ltd quantity of their own ads (or utilize Facebook’s Audience Network to monetize their content) and measure pageviews through tools love Adobe Analytics, Chartbeat, comScore and others.

Until now, Instant Articles was only available to a choose no of publishers.

Love Google’s AMP, an Instant Article is essentially an HTML5 document that uses a couple of specific tags. Publishers can add text and images, but also slideshows, audio captions, maps, video and — of course — support for Facebook likes and comments.

“Facebook’s goal is to connect people to the stories, posts, videos or photos that matter most to them,” the company says. “Opening up Instant Articles will authorize any publisher to tell grand stories, that load quickly, to people all over the world. With Instant Articles, they can do this while retaining control over the experience, their ads and their data.”

There are already some plug-ins for WordPress and other CMS systems love Drupal available today that'll generate the right Instant Articles feed automatically.

Publishers will presently also be able to publish native ads as Instant Articles, as well, and visually distinguish them from their regular content by applying different styling options and adding a sponsor symbol to them.

For publishers who wish to delve even deeper into working with Instant Articles, ShareThis today announced that it now offers A/B testing for Instant Articles headlines.

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