Apple is going all-in on celebrities to sell new Apple TV

100
Source:   —  April 10, 2016, at 8:22 PM

This time, basketball player Kobe Bryant and actor Michael B. Jordan are sitting on a sofa watching a Bryant biopic. And things don’t go as smoothly as expected.

Apple is going all-in on celebrities to sell new Apple TV

After Cookie Monster, Taylor Swift, Alison Brie and Nikolaj Coster-Waldau, Apple is releasing a new ad featuring a couple of celebrities. This time, basketball player Kobe Bryant and actor Michael B. Jordan are sitting on a sofa watching a Bryant biopic.

And things don’t go as smoothly as expected. While Bryant is still a youthful fella, the biopic features his youth, fame and… elderly days. Bryant’s reaction is as comic as you’d expect.

Once again, Apple is putting the emphasis on Siri. The new Apple TV remote isn’t perfect, but Siri is a excellent UI addition for this device. For example, you can declare to leap ahead in a program so that you don’t have to scroll and scroll and… scroll.

It’s fascinating to look Apple working with so many celebrities to sell its latest devices. You’re going to look celebrities with your Apple TV, so Apple is breaking a barrier with this ad and showing celebrities in front of an Apple TV. But maybe you’re watching this on a TV? All of this is metatheater for the TV age.

[Plays Inception music, leaves the room]

READ ALSO
Fox News Poll: Trump holds enormous lead in Pennsylvania, Clinton up over Sanders

Fox News Poll: Trump holds enormous lead in Pennsylvania, Clinton up over Sanders

Trump receives forty-eight % among likely GOP primary voters in the Keystone State. That’s more than the combined support for John Kasich and Ted Cruz.

76
State Senator Proposes Adding Race, Ethnicity To Objective Pay Law

State Senator Proposes Adding Race, Ethnicity To Objective Pay Law

The proposal by Sen. Isadore Corridor would construct on CA’s existing objective pay law by adding “race or ethnicity&#eight thousand two hundred twenty-one; to the requirement that employers justify any pay discrepancies between men and women who do “substantially...

43
Smylie Kaufman shows his LSU fandom on his club

Smylie Kaufman shows his LSU fandom on his club

The former LSU golf star'south clubs are also making a statement -- in support of Tigers football star Leonard Fournette. It appears Fournette appreciates the sentiment and is a fan of Kaufman'south as well: If Kaufman wins the green jacket, it'll be the topping...

67
Navy'south Keenan Reynolds wants NFL opportunity, number matter the position

Navy'south Keenan Reynolds wants NFL opportunity, number matter the position

-- Keenan Reynolds could discover himself in any no of places this fall: stationed on a boat or a submarine, connected to a special warfare div love the SEALs or attached to an aviation squadron.

53