Restaurant waitlisting app NoWait rolls out mobile payments

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Source:   —  April 07, 2016, at 8:00 PM

This helps speed up the time it takes to grab a meal, as you don’t have to waste time waiting for a table to become available. Presently the company is planning to speed up your dining outing at the finish of the meal, too.

Restaurant waitlisting app NoWait rolls out mobile payments

Restaurant waitlisting service NoWait is known best by consumers for its mobile app that lets you virtually “get in line” at nearby restaurants love Chili’s and others, where formal reservations may not be accepted. This helps speed up the time it takes to grab a meal, as you don’t have to waste time waiting for a table to become available. Presently the company is planning to speed up your dining outing at the finish of the meal, too. It’s introducing mobile payments into its application so you can pay quickly, instead of having to wait for the check.

NoWait, for those unfamiliar, has been steadily growing its waitlisting service over the years, which includes a suite of subscription-based tools for restaurants that assistance them manage seating, server rotation, waitlists and reservations, and more.

Today, the company has signed up near to 4.000 restaurants to utilize its platform, and several of these are larger chains, love Chili’s, Buffalo Wild Wings, First Watch, On the Border, and others. It’s also favorite with a no of favorite indie hotspots, too, love the Clinton St. Baking Company in New York.

Using its mobile application for iOS and Android, NoWait is seating over twenty-five million diners monthly, up from five million+ in two thousand-fourteenth when it raised its $10 million Series B circular of financing. To date, it's seated two hundred fifty million diners, also up from fifty million at that same time. (The no of diners sat includes mobile app users and those who are sat by a restaurant using NoWait’s tablet app.)

NoWait’s mobile application has been downloaded over three million times, and the company is forecasting that five million diners will enter restaurants via the NoWait app this year.

Presently that the company has established a large sufficient business customer base and consumer user base, it’s been expanding what’s possible on its platform. For example, it more recently rolled out a way for diners to privately rate their experience and for restaurants to respond, instead of turning to Yelp.

With mobile payments, NoWait is looking to near the loop between the restaurant and consumer, explains CEO Ware Sykes. The company has already been testing payments in its hometown of Pittsburgh, and early results are promising, the CEO claims.

“Restaurants are seeing faster table turns, servers are seeing substantially higher tips, and consumers rescue five to ten minutes at the finish of the meal,” he says.

The mobile payments system works with the major point-of-sale systems, including the top three vendors (Micros, NCR, POSitouch) which cover around eighty-five % of NoWait’s target market of casual dining restaurants.

iOS_emporio_paid

Businesses using mobile payments can customize which suggested tip amounts are presented to diners, and, in the future, will be able to utilize the service to thrust offers to customers through the platform.

The service will be available as a separate subscription, allowing NoWait to eventually target other businesses, love bars, with this offering.

The move comes at a time when the payments industry is seeing some consolidation around providers of mobile payments to restaurants, as with ShopKeep’s acquisition of Ambur latest fall, and Reserve’s acquisition of Dash this month, for example. Meanwhile, Zomato closed its mobile payments system late last year.

Combined, what these shifts indicate that it’s not sufficient to simply proposal mobile payments as a means of building a business – you must've a sizable network that’s poised to actually utilize such a system, too.

Sykes also acknowledges that rolling out mobile payments won’t necessarily boost the app’s user base on its own.

“Consumers don’t go to a restaurant because they can pay for their bill [by mobile],” he says, “it’s more a portion of experience. We know how to render active the consumer…It has to be something you can utilize at more than one restaurant. That’s why having a network is really important,” Sykes adds.

Today, twenty restaurants have signed up to beta test mobile payments, and half have gone live. NoWait will roll out the service to its other customers later this year, before making it more broadly available.

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