Apple will sell Apple Look Hermès bands separately

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Source:   —  April 07, 2016, at 5:18 PM

And yet, it’s tough to justify buying a new Apple Look if you already have one. Apple will presently let you purchase Hermès bands separately. The company is also adding a new collection of single tour and double tour Hermès bands.

Apple will sell Apple Look Hermès bands separately

If you’re love me, you bought an Apple Look before Apple announced the Hermès special edition in September, but you’ve fallen in like with the Apple Look Hermès since then — yes, the Hermès Look looks awesome. And yet, it’s tough to justify buying a new Apple Look if you already have one. Apple will presently let you purchase Hermès bands separately. The company is also adding a new collection of single tour and double tour Hermès bands.

The Apple Look Hermès has been a rare, expensive fashion accessory as bands are going to be priced accordingly, from $340 to $690. But it’s still going to be cheaper to purchase a stainless steel Apple Look with a nylon band ($549 or $599) and a separate Hermès band.

The Apple Look Hermès is available in selected Apple Stores, Hermès stores, a few other stores (such as Colette) and on Apple’s and Hermès’ websites. I couldn’t discover the bands online just yet, but it’s coming. Apple is probably going to roll out the bands with the new variants on April nineteen.

Single tour bands in 38mm and 42mm are going to cost $340. All double tour variants are going to be priced at $490. And finally, the iconic brown leather Hermès Cuff band is going to cost $690.

Apple is also adding new colors on April 19. In addition to brown, gray, black, ruddy and blue, Hermès is going to produce green, white, orange and shadowy blue bands (bleu paon, blanc, feu and bleu saphir).

Orange is the dominant color in Hermès’ branding, so the company is finally adding orange to the lineup. The handcuff band is going to be available only in brown. Double tour bands are only available for the 38mm Apple Watch.

Hermes-DoubleTour-4-Up-PRINT

And finally, you’ll still be able to purchase a complete fashion with a brown leather band and a stainless steel Apple Watch. Hermès has been using brown leather with a white seam for its mechanical watches. The company is reusing the same design paired with an Apple Watch. The seam on other bands shares the same color as the band itself (except the “Bleu Jean” blue one). Hermès is making the straps in its French tannery.

Look bands are a key element behind Apple’s strategy when it comes to the Apple Watch. Many users already swap their bands regularly. If the company can refresh the band lineup regularly, enthusiastic customers are going to purchase new bands.

In addition to this ever-changing trend element, the Apple and Hermès partnership is bright as it legitimizes the Apple Look as a fashion accessory. And it’s working for me because I think the Hermès bands see gorgeous. So I’ll have to revisit this tweet from October…

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