Google invests in the Middle for Resource Solutions, a renewable energy non-profit

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Source:   —  April 07, 2016, at 2:27 PM

Today it announced an investment that might create that ambitious goal a tiny easier. The company has keep an undisclosed quantity of seed funding into the Middle for Resource Solutions so the non-profit can launch renewable certification programs in Asia.

Google invests in the Middle for Resource Solutions, a renewable energy non-profit

Google’s goal is to be totally powered by renewable energy within a decade. Today it announced an investment that might create that ambitious goal a small easier. The company has keep an undisclosed quantity of seed funding into the Middle for Resource Solutions so the non-profit can launch renewable certification programs in Asia.

The Middle for Resource Solutions already runs one of the largest renewable energy certification programs, Green-e, in N America. The San Francisco-based organization recently announced plans to start similar programs in other parts of the world by the finish of this year.

In a blog post, Google’s Global Energy Policy and Strategy program policy lead Marsden Hanna wrote that the Middle for Resource Solutions will start in Taiwan, one of the two Asian countries (Singapore being the other one) where Google currently has a data center.

Beginning its Asian expansion in Taiwan not only allows the Middle for Resource Solutions to test its certification program in a relatively tiny market, but it'll also assistance Google because one company, Taipower, currently holds a monopoly over the country’s power market. Since all electricity should be purchased through Taipower, this has made it challenging for companies—including Google—to purchase renewable energy on a large scale.

The situation may change, however, since the Democratic Progressive Party, which has made increasing the utilize of renewable energy portion of its platform, recently took control of the Taiwanese legislature in the country’s common elections

Getting a reputable third party to attest energy means that buyers have more transparency about where their power comes from. It also allows them to know precisely how much of it comes from renewable sources. In turn, this reassurance means companies are more willing to spend money on renewable energy, thereby growing the size of the market.

Google is already the largest non-utility purchaser of renewable energy in the world, so investing in the Middle for Resource Solutions doesn’t just give it a public relations boost, but can also encourage other companies to chase its example.

Featured Image: UbjsP/Shutterstock

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