Android squeezes iOS&#eight thousand two hundred seventeen; sales growth in China

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Source:   —  April 07, 2016, at 2:26 PM

Between February two thousand fifteen and February two thousand sixteen iOS shed 3.2 percentage points, according to Kantar. Meanwhile, over the same period, Android increased its share of sales in China by nearly the same amount — gaining 3.4 percentage points to get a 76.4 per century share of the market vs seventy-three per century in the year ago period.

Android squeezes iOS&#eight thousand two hundred seventeen; sales growth in China

The latest smartphone sales data from Kantar Worldpanel suggests Apple had a tougher time shifting its devices over Chinese New Year than in prior years, with the market watcher noting number growth in marketshare for iOS over the three months ending February two thousand sixteen — the first time since August two thousand fourteen that Apple hasn't grown share in urban China, according to its data.

Between February two thousand fifteen and February two thousand sixteen iOS shed 3.2 percentage points, according to Kantar.

Meanwhile, over the same period, Android increased its share of sales in China by nearly the same amount — gaining 3.4 percentage points to get a 76.4 per century share of the market vs seventy-three per century in the year ago period.

Android smartphone maker Huawei, which just yesterday unveiled a pair of new flagship smartphone co-branded with Leica, recaptured the top spot on the phone brand boss board, accounting for around a quarter (24.4 per cent) of phones sold in the region, according to Kantar’s sales data — just ahead of Apple’s 22.2 per cent.

Huawei has been bucking the trend of slowing global smartphone sales growth in recent quarters, with analyst Gartner noting the mobile maker grew fifty-three per century in Q4 latest year —  its best year over year performance ever — outperforming rivals, including Samsung.

Other Chinese smartphone brands well-known as performing well in the region by Kantar include Meizu and Oppo, which it said both showed “strong” year-on-year growth, capturing around 6 per century of smartphone sales apiece.

Elsewhere, in Europe’s huge five markets Android grew its share “steadily”, although performance varies considerably by market — with the OS, for example, taking a ninety per century share in Spain vs a mere 55.5 per century in the UK.

Kantar notes that in the UK nearly half (forty-two per cent) of the smartphone market falls in the premium category, while in Spain affordability is clearly the key driver for smartphone purchases — given Android close total dominance of the mobile landscape in the country.

Another tidbit from the data: the average selling price for smartphones in the US — where Android took a 58.9 per century share — was $352. Kantar says that means around sixty-nine per century of Android buying consumers reported spending less than $350 on their device, vs some thirty-nine per century of iOS buyers.

It reckons those economics represents “a unique opportunity” for Apple’s newly launched smaller iPhone SE, given its $399 price point could appeal to more cost-conscious first-time smartphone buyers who might otherwise purchase an Android smartphone. Or who are holding onto an elderly iPhone rather than upgrading. Albeit, time will tell how well the iPhone SE will sell.

The market watcher also reckons there are a “significant number” of potential buyers of Apple’s smallest iPhone in China, otherwise priced out of buying its flagship devices. And given iOS’ sales squeeze in the region over Chinese New Year, Cupertino will doubtless be hoping a downsized iPhone can fire up a regional growth engine again.

 

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