Google’s Torrence Boone joins the board of stock footage marketplace Pond5

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Source:   —  April 07, 2016, at 9:07 AM

Boone comes from the ad agency world, having previously worked at WPP, Publicis and Ave A. His appointment could assistance Pond5 create further inroads into striking partnerships with agencies, brands and creators.

Google’s Torrence Boone joins the board of stock footage marketplace Pond5

Pond5, a company allowing users to purchase and sell stock videos, photos and other media content, is adding to its board of directors a large title from the advertising world — Torrence Boone, Google’s vice president of global agency sales and services.

Boone comes from the ad agency world, having previously worked at WPP, Publicis and Ave A. His appointment could assistance Pond5 create further inroads into striking partnerships with agencies, brands and creators.

Not that the company has done too badly on that front already — it’s been used by organizations and artists including Vice, MTV, HBO and Macklemore/Ryan Lewis. It even got a fun whoop out on John Oliver’s Latest Week Tonight.

Boone told me Pond5 is well-positioned thanks to many of the broader changes in the marketing industry: “You see at this hyper-fragmented world, with the necessity for fast turnaround and much more cost-efficient production capabilities. They’ve built this technology platform that addresses all of those secular shifts and it’s created this pipeline of independent creators.”

And while there are plenty of other stock footage and photo providers, including Shutterstock, co-CEO Ryan Scott said Pond5 stands out thanks to things love its early focus on video and its “artist-first” philosophy, for example, allowing the creators to set their own prices.

In addition to announcing Boone’s appointment, Pond5 is celebrating the upload of its five millionth video, which comes from user Gali17, who'll obtain a B&H gift certificate.

Looking ahead, the company is planning to move into 360-degree video for utilize in virtual reality content — in fact, the team gave me a fast demo of some early VR content and it looked great, allowing me to examine a no of different locations across the country (maybe the world?) in just a few minutes.

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