New Tech Against Elderly Age: The Race is On

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Source:   —  April 07, 2016, at 0:17 AM

You're about to obtain an earful of the duration Active Aging. It'south a duration meant to speak about aging as a process that you control and act on. It'south about seizing opportunities for a healthier, more engaged lifestyle than those of the elder generations before.

New Tech Against Elderly Age: The Race is On

Jargon alert. You're about to obtain an earful of the duration Active Aging. It'south a duration meant to speak about aging as a process that you control and act on. It'south about seizing opportunities for a healthier, more engaged lifestyle than those of the elder generations before.

For marketers, it conjures images of smiling, gray-haired, crow-footed but wise-looking people out and about in the world. Contrast this to yesteryear'south picture of elderly age, snoozing on the porch rocker and you've got the active aging picture.

Portion of this is a small more than sugarcoating the inevitable process of aging. There'south something about the duration active that makes it sound as if it were a chosen condition. But once you obtain past the fact that there'south number beautiful word for aging, it'south clear that words like: independent and autonomous are much more enticing than their semantic alternatives.

The World Health Organization, in a paper published about active aging, suggests that "the quiet generation" - people in their seventy'south and eighty's -- are making way for this new, more vociferous generation that'south more likely to be better educated and long-lived.

Technology companies are among the biggest beneficiaries of the active aging movement. Only they're just starting to realize their place. A new study on Active Aging conducted by the Consumer Technology Organization says that the market of elderly plus their caregivers represents a $24.4 billion opportunity in two thousand-fifteenth and will grow to $42.7 billion in two thousand-twentieth. That no reflects seniors and their caregivers, making it a wider audience section than many tech firms realize.

Citing an nearly perfect storm, the study points out that baby boomers (about seventy-six million strong) are hitting retirement age in droves. And that assisted living, senior centers and other facilities aren't keeping up with the demand. Finally, the costs associated with aging are astronomical. Anything that can be done to assistance hold the senior pop healthy and living in their own homes is a win.

The tsunami set by the growing ranks of retirees plus the dearth of affordable solutions sets the perfect stage for technology. The maturation of the internet of things - the skill for bright products to communicate with each other and their users, are starting to create aging in space a practical alternative. With driverless or assisted driver cars, programmable security and heating systems, quantified self-monitoring, apps love pill reminders and more, we're inching closer to providing seniors with ways to stay in touch, hold safe, and monitor health and wellness and hold up with their home remotely.

The CTA study goes on to crack down the three segments of the tech marketplace that'll be most involved with the aging community and the climate that's making it a ripe moment.

That said, the challenges are many. Technology is emotional quick but for many, elderly age is emotional faster. Regulation and legislation can't hold up when it comes to deciding whether an app is a reimbursable prescription or a gaming machine that can allow physical therapy. Costs love paying $100+ for a monitoring device or a monthly fee for an emergency alert system is frequently an alien concept to seniors on a budget.

But those challenges will be overcome. To my mind, the single largest barrier is that most people haven't heard about these solutions, don't think of them as specific to seniors, or have number idea where to attempt to purchase solutions. Companies love Samsung, LG, Philips and others are entering the market, which should lead to more awareness. And slowly people are beginning to realize that Uber and Task Rabbit can allow useful services for seniors as well as the common population. I've only seen one or two excellent online sites or even lists of products for Active Aging. If technology is going to be a portion of the solution, it'south going to necessity to more actively pursue the active aging audience.

Robin Raskin is founder of Living in Digital Times (LIDT), a team of technophiles who bring together top experts and the latest innovations that intersect lifestyle and technology. LIDT produces conferences and expos at CES and throughout the year focusing on how technology enhances every aspect of our lives through the eyes of today'south digital consumer.

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