Leveraging New Technology for the Content Marketing Challenges and Opportunities of two thousand sixteen and Beyond

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Source:   —  April 07, 2016, at 0:16 AM

Sounds grand for both consumer and business target audiences since research shows that people wish to read more about the brands that interest them while a significant no are looking for custom content.

Leveraging New Technology for the Content Marketing Challenges and Opportunities of two thousand sixteen and Beyond


Image source: PhotoDune

There is number doubt that content marketing continues its incredible growth as a strategy that's set to deliver the type of results companies are seeking - specifically, an engaged audience that wants to hold buying their product or service plus tells others to do the same. Sounds grand for both consumer and business target audiences since research shows that people wish to read more about the brands that interest them while a significant no are looking for custom content.

However, there are still challenges that stay to leverage the true benefit of content marketing and content campaigns. Research has found that consumers have an attention span that's actually less than a goldfish. Consumers and businesses also don't notice banner ads and, even if they do, they aren't likely to click on one. Hence, the result is a movement to more social media channels to reach their audience with a significant rise in investing in digital strategies.

Further challenges - and opportunities - have since emerged and are shaping two thousand sixteen and beyond for marketers. Here are some of the key issues to address this year:

  • Tiny businesses are finding it particularly challenging to create the consistent quality content that's required to invite and maintain their target audiences. That'south because generating this type of content requires significant resources in the form of time and skill or the money to pay someone else to create it. While you may be an expert about your own company and the pain points of your industry, you also are trying to running a business and can't do that and produce the required quantity of quality content. Even if you resolve to have someone else produce it for you, your budget isn't on the same page as that plan.
  • There are more people in your industry and even your business niche that are delivering content, making it more challenging to grab your audience'south undivided attention. Their expectations will continue to grow as more contest emerges with content at a faster and more informative rate than you. Because content marketers love yourself tend to adhere to what's worked rather than risk any new approach, it may be that you obtain quickly obtain lost in the increasingly crowded space.
  • You'll necessity to be consistent for a long time. That'south tough to do given the fact that you necessity fresh topics that are relevant and that proposal solutions and assistance to your audience. Sure, you can do that once or more a week but what about five days a week? There'south a chance that a few of those campaigns or blog posts may border on marginal rather than proposal consistent quality. All that means is that you'll have to work even harder and be more creative to hold that quality at the forefront of every content marketing piece you expand and publish.
  • You may necessity to carve out portion of your budget to diversify into paid promotion for your content beyond just the biological approach, which again hits the tiny business owner the hardest. Deciding whether you necessity to start allocating portion of your budget to paid placement opportunities for content becomes challenging primarily because, until recently, biological has proven to be an excellent, low-cost, and results-oriented strategy. However, with the advent of more platforms looking to monetize their businesses, those that are paying for content placement seem to be gaining more traction.
  • Your biggest challenge may be just figuring out how much return on investment you're actually getting from your content marketing campaigns. Even with a toolbox full of analytics, it can still be confusing to define just how your content is actually performing in terms of generating leads, building your reputation, enhancing brand recognition or expanding your social followers and fans. You necessity to first know why you're producing content before you can gauge if it'south performing well.
Technology Comes to the Rescue

While technology can never replace creativity and a targeted strategic approach, it does proposal some assistance with these challenges, including automating certain aspects of content marketing, helping to identify topics and trends, monitoring performance and more. Here are five technology tools that are already proving to assistance tiny businesses like yours:

one. Revcontent. Revcontent recently announced that it's launched a highly intuitive dashboard that publishers can utilize to look just how their return on investment is working for them. They can also identify trends that assistance them expand the highest quality and most relevant content that'll allow differentiation to address the growing competitive landscape. Having a dashboard to look how all campaigns are doing also helps a publisher create better decisions on which campaigns drive the greatest results, helping maximize available budgets while generating more revenue.

two. Canto. Canto offers undertaking digital asset management and cloud digital asset management to assistance you store and organize all your content so you can track and share the information throughout your team as well as across platforms that you may be using for content marketing. This helps you discover content that you can repurpose or upgrade to speed the production of more content that remains relevant for your target audience. The resource savings can then be applied toward hiring other talent to create more diverse content with the impact of many voices and perspectives while you support all of it in one manageable content database.

three. Woopra. Woopra lets you utilize real-time statistics to track every user across multiple devices and construct timelines associated with the content they're interested in to assistance you map the type of customized content that they are seeking.

four. Resonance. Resonance is a way to obtain your content and retarget it so it gets in front of the right audience members and helps them discover your relevant content. This takes considerable time, effort, and cost out of the content marketing experience while you maximize your investment.

5. Cooperatize. Cooperatize connects brands with favorite bloggers and publishers as a valuable paid promotion platform to assistance get your content in front of more people with greater results for the investment.

Bottom line:

These are just a few examples of new solutions being launched to address the aforementioned content marketing challenges, transforming them from problems into new opportunities for leads, brand building, and revenue generation.

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