Apple at fortieth: People, Products and Moments That Shaped the Company

Source:   —  April 01, 2016, at 12:41 PM

(Wayne cashed out after twelve days. "I left because I didn’t perceive that this new undertaking would be the working environment that I saw for myself," he wrote in 2012.) While it'south challenging to list just forty -- here are some of the key people, products and moments that have shaped Apple over the past forty years.

Apple at fortieth: People, Products and Moments That Shaped the Company

Pleased Birthday, Apple!

On April one, one thousand nine hundred seventy-six -- forty years ago today -- Steve Jobs, Steve Wozniak and Ronald Wayne formed Apple Computer, a company that'd one day transcend computers -- changing the way we communicate, create and connect, and even reshaping the foundation of the recording industry.

(Wayne cashed out after twelve days. "I left because I didn’t perceive that this new undertaking would be the working environment that I saw for myself," he wrote in two thousand twelve.)

While it'south challenging to list just forty -- here are some of the key people, products and moments that have shaped Apple over the past forty years.

one. Steve Jobs

He brought relentless passion and creativity that continues to live on at Apple after his death.

two. Steve Wozniak

Known by his nickname "Woz," Wozniak was the technical brains behind Apple and built the company'south earliest computer -- the Apple I -- by hand. His technical expertise coupled with Jobs' vision allowed the company to create inroads into the new personal computing market.

three. The Jobs Family Home

A lot of grand Silicon Valley companies started in a garage, but Wozniak said it'south a myth he and Jobs conducted most of their business from Jobs' parents' garage.

“The garage is a bit of a myth. It’s overblown,” Wozniak told Bloomberg BusinessWeek. “The garage represents us better than anything else, but we did number designs there. We'd drive the finished products to the garage, create them work and then we’d drive them down to the store that paid us cash."

It'south where the two Steves first started their business.

four. The Apple I

Apple'south first computer was handmade by Woz, ran on BASIC and sold for $666.66.

five. Apple II Series

These are the computers that began to keep Apple in more homes. The first Apple II was introduced in one thousand nine hundred seventy-seventh, offering a more user-friendly experience than its predecessor with tape-based storage and color graphics, among other upgrades. Apple continued to innovate with this line until production ceased in the early one thousand nine hundred ninety and it shifted its focus to the Mac.

six. Joanna Hoffman

As an early member of Mac development team, Hoffman, who was portrayed by Kate Winslet in the "Steve Jobs" movie, worked closely with the founder. She joined him at Following after Jobs left Apple in one thousand nine hundred eighty-fifth.

seven. John Sculley

The former Pepsi CEO later led Apple but had a falling out with Jobs, resulting in the board siding with Sculley and Jobs leaving the company in one thousand nine hundred eighty-fifth. Sculley presently lives in Palm Beach, Florida, where, according to his Twitter bio, he'south a mentor, adviser, entrepreneur and investor in all things tech.

eight. Lisa

Officially, Lisa stood for "Local Integrated Software Architecture" but is also the title of Jobs' daughter. It'south the distinction of being the first computer aimed at business users with a GUI (graphical user interface) in one thousand nine hundred eighty-third. The downside: it cost around $ten.000.

nine. Apple Goes Public

Apple went public in one thousand nine hundred-eightieth at $twenty-two a share. It generated more capital than any IPO since the Ford Motor Company and made around three hundred people instant millionaires, according to Apple Insider.

10. The Macintosh

Making its debut in one thousand nine hundred ninety-fourth, the "insanely great" Macintosh came equipped with a mouse and an integrated graphical user interface that wowed the audience as the Macintosh title moved across the screen. Initially released with 128K of memory, Apple later expanded it to 512K.

eleven. one thousand nine hundred eighty-four Commercial

One of the most classic Super Bowl commercials ever shows a dystopian future along with an athlete who runs, swings a hammer and smashes a screen where a "Large Brother" voice had been addressing a crowd. It ends with the tagline: "On January twenty-fourth, Apple Computer will introduce the Macintosh. And you’ll look why one thousand nine hundred eighty-four won’t be love '1984.'

twelve. NeXT

After leaving Apple in one thousand nine hundred eighty-fifth, Jobs founded NeXT, a company committed to making top-of-the-line work Sta computers and software. Apple purchased the company in one thousand nine hundred ninety-sixth and Jobs returned as CEO.

thirteen. Tim Cook

Cook, who worked closely alongside Jobs and served as acting CEO when Jobs was on medical leave, officially took on the top work in two thousand-eleventh. Since then, he'south led Apple through a new era of innovation, releasing the Apple Watch, the company'south first wearable device, larger iPhones, Apple Pay and being a staunch public voice for the right to customer privacy.

fourteen. Jony Ive

Like your iPhone? You've Sir Jony Ive to thank for that. The Brit has led Apple'south design team sine one thousand nine hundred ninety-six.

fifteen. Phil Schiller

Apple fans have arrive to know Schiller for his frequent appearances on stage at launch events. He's the senior vice president of marketing, but Schiller has also played a role in product development. He's the one who came up with the spin-wheel interface on the first iPod, according to a 2012 Bloomberg profile.

sixteen. Angela Ahrendts

Ahrendts, who joined the company in May two thousand fourteen after stepping down as the CEO of British clothing brand Burberry, is Apple'south senior vice president of retail and online stores and is tasked with the operation and expansion of the global retail experience.

seventeen. PowerBook

Apple ushered in the beginning of the "portable" computer revolution in one thousand nine hundred ninety-first with the debut of the PowerBook.

eighteen. iMac

The first iMac was introduced in one thousand nine hundred ninety-eighth with the goal to craft the ultimate experience when it comes to desktop computers.

nineteen. Apple Retail Stores

Apple opened its first two retail stores in VA and CA in two thousand-first.

twenty. iPod

The portable music player debuted in October two thousand one -- marking the beginning of an era that changed the way people hear to -- and soon -- purchased music.

twenty-one. iTunes Store

Created in two thousand-third, the iTunes store gave people the skill to download and play nearly any song they wanted, when they wanted it. The convenience and skill to purchase by track instead of having to purchase an artist'south all album at a retail store ultimately led to a shift in the way people obtain their music.

22. iPod Shuffle

The iPod'south smaller, cuter offspring was first released in two thousand-fifth, offering a clip-and-go experience perfect for people wanting to hear to music on the go or while at the gym.

twenty-three. MacBook

The first in Apple'south family of MacBook laptop computers made its debut in two thousand-sixth.

twenty-four. Apple TV

The first generation of Apple TV began shipping in two thousand-seventh. It'south gone through several generations since then with the latest version offering integrated Siri support so users can speak commands into their remote, such as "Discover the best comic movies from the '80s."

twenty-five. The iPhone

Steve Jobs wasn't kidding when he called the iPhone a "revolutionary and magical product that's literally five years ahead of any other mobile phone" when it was introduced in two thousand-seventh.

While other phones on the market used buttons, the first iPhone model introduced the experience of using fingers to scroll. It was also the beginning of the shift in how we exchange messages with friends, family and colleagues. The first iPhone came with Apple'south visual voicemail.

twenty-six. Apple Shortens Its Name

Apple Computer Inc. dropped the "Computer" from its title in two thousand-seventh.

"The Mac, iPod, Apple TV and iPhone. Only one of those is a computer. So we’re changing the name," Jobs reportedly said at the time.

twenty-seven. App Store

Apple'south App Store opened for business in two thousand-eighth and has since become an economic juggernaut, bringing in nearly $forty billion for developers since it first began, according to data Apple released in January.

"Apple is presently responsible for creating and supporting one.9 million jobs in the U. S. alone. Nearly three-quarters of those jobs -- over 1.4 million -- are attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS, as well as non-IT jobs supported directly and indirectly through the app economy," the company said.

twenty-eight. The iPad

Some people scoffed at the name, others said Apple simply made a larger iPad Touch. While it didn't radically modify computing, Apple fanatics have still eagerly purchased hundreds of millions of the devices. Apple'south latest iteration -- the powerful iPad Pro -- could be the device that finally replace a laptop for some users.

twenty-nine. Siri

Those of us with an iPhone gained a personal helper in two thousand-eleventh with the introduction of Apple'south Siri, who's become an iOS mainstay, making helpful notes, answering questions and politely giving directions.

thirty. iCloud

The iCloud changed content storage and syncing across devices, making it simple to transfer your information to a new device or not having to worry about losing precious data and photos if a device is stolen.

thirty-one. Beats Acquisition

Beats, the headphone maker and music streaming distributor founded by hip-hop star Dr. Dre and record producer Jimmy Iovine, was acquired by Apple in two thousand-fourteenth.

thirty-two. Apple Music

Apple joined the music streaming marketplace -- which has largely been dominated by Spotify -- latest year with the launch of its subscription based Apple Music. Apple also launched Beats 1 Radio, a twenty-four/seven worldwide radio station.

thirty-three. Apple Watch

Apple'south long-rumored wearable arrived in stores this time latest year. Apple hasn't said how many watches the company has sold, however CEO Tim Cook recently said it's the best-selling smartwatch in the world and announced a price cut, bringing the entry level Apple Look Sport to $299.

thirty-four. Apple Pay

Apple jumped into the mobile payments space with the debut of Apple Pay in two thousand-fourteenth. All users have to do is position their iPhone (six, six or SE) or Apple Look close one of the readers at a store, keep their finger on their Touch ID and they're excellent to go. The simple, swift checkout motion is made simple due to the the Close Field Communication antenna, which connects with the payment point to complete the transaction.

thirty-five. HealthKit

The HealthKit framework is changing the way we track our health. With HealthKit, developers can create all the health and fitness related apps on an iOS device work together, giving users an easy-to-read dashboard tracking the metrics that matter to them the most.

thirty-six. ResearchKit

Apple'south ResearchKit is also transforming the way medial research is conducted, allowing users who opt-in to utilize their iPhone as a tool to assistance medical professionals conduct their research. Research institutions love the Dana-Farber Cancer Institute and Sage Bionetworks have already used it for breast cancer studies. Their app, called "Share the Journey: Mind, Body and Wellness after Breast Cancer," tracks five issues related to breast cancer treatment: fatigue, cognitive difficulties, sleep disturbances, mood changes and reduction in exercise performance.

thirty-seven. One Billion iOS Devices

Apple announced in Jan there are presently more than one billion active iOS devices in the world, marking an incredible milestone for the company as it neared its fortieth anniversary.

thirty-eight. Liam

Apple introduced a research and design project latest mo called Liam that's designed to deconstruct elderly iPhones, allowing certain materials interior to be re-purposed. Apple'south team also launched Apple Renew, a program that lets users get elderly products to an Apple store or send them in for free by printing a pre-paid label printed at apple. com/recycling.

thirty-nine. The Elderly Cupertino Campus

Apple'south iPhone SE unveiling will likely be its latest at its elderly Cupertino campus, Tim Cook said. The team is set open a new office complex that resembles a spaceship as early as two thousand seventeen.

40. Encryption Battle With FBI

When federal executive issued an order compelling Apple to assistance unlock an iPhone belonging to one of the San Bernardino shooters, the company vigorously defended its right to not intervene, saying creating a so-called back door could keep the privacy of millions of people at risk. The FBI said on Monday that it found a way in without Apple'south help, but the moment will surely go down as a defining one in the company'south history -- particularly as more cases potentially emerge in the future.

Apple at fortieth: What Steve Jobs Said About Computers in one thousand nine hundred eighty-first

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