Sources: Chance The Rapper close club ambassador deal with White Sox

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Source:   —  April 07, 2016, at 4:38 PM

Sources tell ESPN that the Chicago White Sox are near to signing Chance The Rapper to a club ambassador deal that'll pay him to be portion of club activities aimed at helping to market the team to a younger audience.

Sources: Chance The Rapper close club ambassador deal with White Sox

Welcome to two thousand sixteen, where a baseball team is on the cusp of signing a rapper who's eluded all the huge music labels.

Sources tell ESPN that the Chicago White Sox are near to signing Chance The Rapper to a club ambassador deal that'll pay him to be portion of club activities aimed at helping to market the team to a younger audience.

Brooks Boyer, the team'south senior vice president of sales and marketing, wouldn't confirm any details of the pitch that was made to Chance, a 22-year-old Chicago native who was born Chancelor Bennett, but Boyer did spend much of the day talking about him.

On Wednesday afternoon, the team revealed that Chance The Rapper designed three new White Sox hats that are Ltd to 2.000 and will be available at the team'south residence opener Friday.

Chance, who's frequently seen on and off stage wearing his White Sox hat, will be on hand to toss out the first pitch. He also has recorded the team'south ballpark introduction video for this season.

"For anyone over twenty-eight years old, they're thrilled that Frank Thomas is back with us [as a special consultant]," Boyer said. "But we wish to speak to those who are even younger, to expand interest from the Hispanic and the African-American markets. Chance resonates with them."

Over the past couple of years, Chance has risen up the hip-hop ranks with his group, The Social Experiment, while bringing his Chicago roots along for the ride. He performed on "Saturday Night Live" in December and got more publicity after being featured on Kanye West'south new album, "Life of Pablo."

Despite overtures from every major record label, Chance has stayed independent, which makes it easier for him to create decisions and cooperate without any contractual ties.

Despite his meteoric rise, Chance is still very much in like with Chicago. He grew up on the S Side, and his father, Ken Bennett, is the deputy chief of staff to Mayor Rahm Emanuel.

"Sports and population culture are mixing together all the time," Boyer said. "It doesn't have to be by accident."

The White Sox'south involvement with Chance comes after five straight seasons of being in the bottom third of Major League Baseball attendance, whereas the crosstown rival Cubs are among the hottest teams in baseball.

Teams have seldom paid to give celebrities club ambassador status. The only other team that financially compensates a celebrity to be a team cheerleader of sorts is the Toronto Raptors, who have had a formal relationship with Drake for two and a half years.

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