Another View: Sacramento needs an independent, full-time film commissioner

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Source:   —  April 10, 2016, at 9:41 PM

(; Forum, Shawn Hubler, April three). As portion of the mayor’s For Art’s Sake initiative a few years ago, I was a member of the grouping tasked with exploring film and television production.

Another View: Sacramento needs an independent, full-time film commissioner

Can Greta Gerwig obtain her valentine to Sacramento made in Sacramento? Can anyone? The way things currently stand, it doesn’t see likely. (; Forum, Shawn Hubler, April three).

As portion of the mayor’s For Art’s Sake initiative a few years ago, I was a member of the grouping tasked with exploring film and television production. We looked at all aspects of the process, from talent pools – in front of and behind the camera – to facilities to economic factors.

Of the issues we reviewed at the time, only one has shown any sign of improvement – the film tax credit – and that modify occurred because of action at the state level. The local issues have remained the same.

There are many things we necessity to do and many of these were identified years ago. We necessity an independent, full-time film commissioner able to freely represent and promote this city. We necessity an inventory of facilities and locations that can be readily accessed and permitted for use. We necessity more and better training of the talent in town so any production company – union or not – can know that anything they necessity is already here. The fixes won’t be easy, and they won’t happen overnight.

The primary concern – then and now – is a lack of promotion and visibility. We do have a local film commissioner’s office, but it’s a part-time office and not truly independent. It’s controlled by the Sacramento Conference & Visitors Bureau, which has its own separate, sometimes conflicting, mission.

Other cities promote their history in the industry: the Charlotte, N. C., airport has a wall decorated with posters of film and television productions so everyone can look that history on arrival. It’s a tiny thing, but easy, and our history is longer.

It’s necessary to note that any production coming into Sacramento generates income for Sacramento. If we can invite people of credibility and stature such as Gerwig, we see more love the world-class city we wish to be. If we demonstrate that we honor the people who came from here as much as they wish to honor us, we indicate our civic pride.

This is one more way to create jobs in Sacramento – permanent, living-wage jobs. Everyone benefits from the arts and not just from an aesthetic viewpoint. Artists spend money as they create money, just love everyone else.

It’s all about jobs. Jobs in the arts are jobs, too.

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