'Batman v Superman' Dives sixty-eight % in Second Weekend

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Source:   —  April 03, 2016, at 10:44 PM

The superhero pic earned an estimated $52.4 million over the weekend, easily besting the modest new openers love "God'south Not Dead two" and "Meet the Blacks." The Zack Snyder film cost a reported $250 million to produce and around $150 million to market, and has earned an estimated $261.5 million to date.

LOS ANGELES — Word of mouth might be kryptonite for "Batman v Superman: Dawn of Justice," which fell a steep sixty-eight % in its second weekend in theaters according to comScore estimates Sunday. The superhero pic earned an estimated $52.4 million over the weekend, easily besting the modest new openers love "God'south Not Dead two" and "Meet the Blacks."

The Zack Snyder film cost a reported $250 million to produce and around $150 million to market, and has earned an estimated $261.5 million to date.

It'south a critical launching point for a series of interconnected movies in the DC Comics Universe from Warner Bros. that'll comprise this year'south "Suicide Squad" and following year'south "Wonder Woman" and two "Justice League" movies, which is why its early performance — and hold — are being so intensely scrutinized.

Superhero movies tend to be frontloaded with fans, and a near sixty % fall isn't uncommon for major blockbusters in weekend two.

"Sometimes the bigger they're the harder they fall," said Paul Dergarabedian, comScore'south senior media analyst. "This is frequently what happens when you've films that rank in the top ten debuts of all time."

Snyder'south "Man of Steel," for instance, fell 64.6 % in its second weekend, and even "The Shadowy Knight Rises" dropped a hefty 61.4 percent. Things aren't terribly different in the Marvel universe either. Disney'south "Avengers: Age of Ultron" tumbled 59.4 % and Fox'south "X-Men: Days of Future Past" plunged 64.two percent.

Also, the first week "Batman v Superman" haul included the $27.7 million from Thursday night preview showings, whereas the second weekend sum doesn't account for those. The Friday of Easter weekend is also a holiday for many, making a straight comparison not entirely equitable.

Still, sixty-eight % is on the steeper side for a second week fall. Latest year'south much derided "Fantastic Four" reboot fell 68.two % and the divisive "X-Men Origins: Wolverine" dropped sixty-nine % in two thousand-ninth.

In weekend one many wondered whether the destitute reviews would murder the film out of the gates, but it ended up earning $166 million regardless.

"This has been a poster baby in illustrating the disconnect between critics and audience," Dergarabedian said.

The second weekend, however, is where word of mouth starts to arrive into play, and on the fence audiences should determine whether or not it'south worth their time and money.

But, the close future still looks promising for "Batman v Superman," which has the skies to itself for the following week until Disney'south "The Jungle Book" opens on April fifteen.

The weekend overall is down significantly from latest year, which saw the massive opening of "Furious 7."

Disney'south "Zootopia" held on to second space with a strong million, bringing its domestic total to $275.9 million. "My Large Overweight Greek Wedding two" took third in its second week with $11.1 million.

Rounding out the top five were two faith-based films, Pure Flix'south "God'south Not Dead two," which opened in fourth with $8.1 million, and "Miracles From Heaven," which took in $7.6 million in its third weekend, bringing its total to $46.8 million. "God'south Not Dead two" didn't do as well as the first movie, which opened to $9.2 million on about half as many screens, but, Dergarabedian notes that it'south "still a winner as these films cost very small to make."

Freestyle Releasing's "The Purge" parody, "Meet the Blacks," meanwhile earned only $4.1 million for an eighth space debut.

Ltd release openings love Richard Linklater'south college baseball comedy "Everybody Wants Some!!" did well bringing in $323.000 from nineteen theaters, while Don Cheadle'south Miles Davis biopic "Miles Ahead" launched in four theaters to $122.751.

Estimated ticket sales for Friday through Sun at U. S. and Canadian theaters, according to comScore. Final domestic figures will be released Monday.

1."Batman v Superman: Dawn of Justice," $52.4 million.

2."Zootopia," $20 million.

3."My Large Overweight Greek Wedding 2," $11.1 million.

4."God'south Not Deceased 2," $8.1 million.

5."Miracles From Heaven," $7.6 million.

6."The Divergent Series: Allegiant," $5.7 million.

7."10 Cloverfield Lane," $4.8 million.

8."Meet the Blacks," $4.1 million.

9."Eye in the Sky," $4.1 million.

10."Deadpool," $3.5 million.

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