CA Family Fitness marks twenty-five years of Sacramento-area growth

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Source:   —  April 03, 2016, at 12:07 PM

“I really had number idea it'd obtain so big. It’s really wonderful knowing that the concept we grew is being carried on. That’s a grand feeling.”California Family Fitness, or CFF for short, is celebrating its twenty-fifth anniversary this year.

CA Family Fitness marks twenty-five years of Sacramento-area growth

Even as the fitness craze continued to choose up steam in the Golden State at the dawn of the one thousand nine hundred ninety, CA Family Fitness co-founders Larry Gury and Russ Kuhn really weren’t thinking all that huge when they first met.

“There was one fitness middle (in Elk Grove), and I knew all the members,” Gury recalled latest week. “I really had number idea it'd obtain so big. It’s really wonderful knowing that the concept we grew is being carried on. That’s a great feeling.”

CA Family Fitness, or CFF for short, is celebrating its twenty-fifth anniversary this year. Over a quarter of a century, Orangevale-based CFF has evolved into a juggernaut in the region’s fitness industry.

Today, CFF operates nineteen fitness centers in the Sacramento area. Latest year alone, it opened a new thirty.000-square-foot facility in the Pocket neighborhood of Sacramento and a five-level, 32.000-square-foot club at one thousand-twelfth K St., in downtown Sacramento.

CFF has more than 100.000 individual members, and its facilities host nearly 5.000 fitness classes of all stripes each month. The privately held company employs about 1.300 but doesn't disclose annual revenue.

Co-founders Gury and Kuhn have since moved on to other challenges – they’re co-founders and partners of the Roseville genuine estate investment firm, Fit Development – but Randy Karr, named CFF president back in May two thousand nine, continues in that role. His organization with the co-founders and CFF dates back to 1997.

“portion of what we’re doing this year is to celebrate what (Gury and Kuhn) started and how it's grown since then,” said Karr, speaking latest week amid a flurry of action at the sprawling CFF club on Oak Ave Parkway in Folsom.

The Folsom facility represents the CFF approach to fitness clubs: something for everybody, from toddlers to seniors.

An expansive baby care area offers space, adult supervision and activity-laden entertainment for youngsters ages three months to three years; children ages four to eleven can be part of the facility’s Kidz Klub program. Activities available there comprise arts and crafts, indoor play areas and various exercises. Ages twelve and up can sample adult activities. Adults can also indulge with tanning, hydromassage, a Jacuzzi, sauna, steam room or juice bar.

Certified fitness trainers are available for everything from light cardio workouts to triathlons. Classes proposal instruction in yoga, Pilates, dance, Zumba and swimming.

“We get a lot of pride in being able to proposal something for the whole family, something for everyone …We wish the experience to be enjoyable for the kids and the parents. That’s what we work toward,” Karr said.

Over the years, CFF also has developed relationships with local schools, helping to foster fitness and exercise programs, an outreach effort that's ongoing. The company sponsors more than fifty community events annually.

CFF’s family fitness blueprint still has DNA from the then-modest goals that co-founders Gury and Kuhn envisioned twenty-five years ago.

Back then, Gury was a manager with Sacramento’s Southgate Recreation & Park District, and Kuhn was managing a fitness club in Elk Grove.

“I had a passion to open my own fitness center, and very similar to my experience (with Southgate), I wanted to assistance people. I didn’t know the fitness middle business, so I went over and introduced myself to Russ, just to obtain the perceive of the business, to obtain an understanding of the business.”

Gury kept his Southgate duties but hired on as a trainer at the Elk Grove facility, which would become CFF No. 1.

Gury and Kuhn quickly learned that their shared experiences dovetailed nicely. Gury said they wondered if “we can get this a step further and combine the whole children’s component to it.” Gury certainly understood that. When he used to get his daughter along on workouts, “she hated to go with me.”

“With children,” Gury added, “it really is a form of entertainment, so that’s how we started to think about it.”

The timing was good. Fitness club memberships nationally swelled to more than nineteen million, or about forty percent, between one thousand nine hundred eighty-seven and one thousand nine hundred ninety-five, according to the Boston-based International Health, Racquet & Sportsclub Association. IHRSA said memberships swelled to about fifty million by two thousand ten. Latest year, the organization said there were more than fifty-four million members at more than 34.000 clubs nationwide.

Gury recalled that “competition in the fitness industry was very ferocious back then.” And he said the industry briefly got a horrible title when some fitness middle operators opened and offered cash-only memberships, then suddenly folded operations.

“We had to overcome that and the competition, but I think the whole family element of what we offered changed everything,” Gury said.

Ron Price, a Bay Area startup and business consultant, agrees.

“They invested in growing (fitness centers) in a market with powerful demand,” Price said. “They never overextended themselves … And the demographics were perfect. The no of (centers) grew along with the no of baby boomers looking to stay fit.

“Adding the family element was smart … Baby boomers were pressed for time as it was, so instead of making arrangements to leave the kids at residence to go work out, they could get the kids along. That way, everybody was involved, and it was a healthy lifestyle for the whole family.”

Gury would leave his work as common manager of Southgate in December one thousand nine hundred ninety-eight, devoting his full attention to growing CFF, which continued to open facilities throughout the Sacramento area.

A decade ago, Gury and Kuhn started a process that'd ultimately move them far from CFF. They sold CFF to Boston-based Bunker Hill Capital in two thousand-sixth. Close the near of two thousand fifteen, CFF was acquired for an undisclosed quantity by Arlington, Va.-based Perpetual Capital Partners.

Given PCP’s history of acquiring established companies and investing in future growth, Karr believes more expansion in the Sacramento region is likely. He declined to speculate on future growth exterior the region.

Karr believes the Sacramento area is a perfect setting for CFF. He well-known that Sacramento ranked as the fifth “fittest city in the United States,” according to the two thousand fifteen American College of Sports Medicine American Fitness Index. Indianapolis-based ACSM weighed factors that included frequency of exercise, consumption of healthy foods, obesity and percentage of individuals with health problems that included asthma, diabetes and cardiovascular disease.

For now, CFF has planned various twenty-fifth anniversary events at its facilities throughout 2016.

That includes the “Body Fit Games,” a fitness contest where members will partake in high-intensity interval workouts; the games kick off at eighth a. m. April 30 at the CFF Folsom club.

Also planned are “Retro Takeover” events, with 1990s-themed fitness classes, decor and workout attire at various CFF sites. “Expect lots of leg warmers and headbands,” Karr says.

Co-founded by Larry Gury and Russ Kuhn, with the first CFF middle opened in Elk Grove in one thousand nine hundred ninety-first

Orangevale

Arlington, Va.-based Perpetual Capital Partners acquired CA Family Fitness in December two thousand fifteen

nineteen fitness centers in the Sacramento area

More than 1.300

More than 100.000

At all facilities combined, nearly 5.000 a month

californiafamilyfitness. com

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