DogTV Aims to Assistance Dogs with Anxiety One Cable Company at a Time

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Source:   —  November 14, 2017, at 1:12 PM

But that didn't deter the budding entrepreneur one bit. “If you've an idea that you really believe in, it doesn’t matter how crazy it is,” says Levi.

DogTV Aims to Assistance Dogs with Anxiety One Cable Company at a Time

When Ron Levi, founder and COO of DogTV, initially pitched cable providers the concept for the first-ever channel for dogs, just about everyone thought he'd lost his mind. But that didn't deter the budding entrepreneur one bit.

“If you've an idea that you really believe in, it doesn’t matter how crazy it is,” says Levi. “Just go do it!”

Levi and DogTV CEO Gilad Neumann have since turned a “crazy” concept into one p-awesome business, generating millions of dollars in income and making millions of tails wag around the world.

“Twenty-four hours after we launched, it was on Excellent Morning America, David Letterman, Leno, and Fallon,” says Levi. “It was flattering.”

Helping dogs with anxiety one cable company at a time

DogTV offers twenty-four/seven, commercial-free programming aimed to alleviate the stress that many of our four-legged friends experience when their owners are far from home.

“We designed something that's not less than revolutionary to me,” says Levi. “It could really assistance many dogs.”

“Many suffer from separation anxiety and depression,” says Neumann. “Many dogs are medicated and we’re not medicine. But if we can help, five % or fifteen percent, then we’ve done a grand thing for many dogs.”

The content was developed after Levi and Neumann spent three years conducting international studies and gathering research. The pair also enlisted the assistance of leading pet experts to weigh in on content creation.

Building believe and credibility in business

Initially, cable providers didn’t get the DogTV pitch seriously. Levi and Neumann knew they needed to add yet another dose of credibility to the brand, so they reached out to one of the most reputable, animal-focused non-profits in the country, the Attentive Society.

“After being endorsed by the Attentive Society of the United States, I think people started to see at us in a different light,” says Levi.

The subscription-based service costs pet owners approximately $5 a month, and is available through cable providers. DogTV can also be streamed online, or on devices such as Roku and Apple TV.

The network plays a continuous loop of 3-4 min videos, divided into three main categories: Relaxation, Stimulation, and Exposure.

Wish to turn your pooch into a Zen master? Relaxation episodes are all about taking canines to a peaceful place. These videos depict pretty settings and ethereal music, and dogs can be seen in moments of deep reflection and napping.

Zebras and giraffes also create appearances in this genre. Dogs are apparently wild for these wildlife members. “There’s nothing scary about a zebra!” says Levi. “We have cinematographers who go to different safaris.”

Stimulation episodes feature whimsical graphics, special sounds, and fun-filled adventures, love visits to the local dog park or a ordinary frolic in a lush field.

“They necessity mental and physical stimulation when they’re residence alone so they don’t obtain bored,” Levi says. “We have a lot of dogs running around, playing, and swimming to obtain dogs more in a playful mood.”

From thunderstorms and vacuum cleaners to babies crying and fireworks, DogTV Exposure videos focus more on potential fears Fido might face in common environments. “We learned from studies that by exposing them to all these sounds and visual elements, they can actually over time overcome these fears,” says Levi.

DogTV'south new indicate for humans

Most recently, DogTV launched a series called “The Adoption Show,” geared toward pet owners. Levi and Neumann teamed up with one hundred twenty shelters and rescue organizations for the show, in the hope of finding pleased homes for rescues. “This is a grand opportunity presently to give back,” says Levi. “We’re pleased to declare that thirty % of all dogs on that indicate do get adopted.”

The journey building DogTV and a brand that at first glance can perceive love a gimmick has meant Levi and Neumann must've unwavering determination — and a sense of humor.

“Pretty much every crazy idea can obtain to market, but do it right,” says Levi. “ Keep years into it. Work with the best people in the world. Obtain grand partners. Do all that, and people will get you seriously — eventually.”

“Once we've time to speak about the science, the marketing opportunities, and business aspects,” says Neumann, “then people realize that it’s not comic any more.”

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