Lord & Taylor is coming to Walmart. com

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Source:   —  November 13, 2017, at 8:20 PM

Walmart is about to up its fashion game -- with a small assistance from Lord & Taylor.

Lord & Taylor is coming to Walmart. com

Walmart is about to up its fashion game -- with a tiny assistance from Lord & Taylor.

The two retailers announced Monday that they're teaming up to launch a "flagship" Lord & Taylor shop on Walmart. com.

"We look customers on our site searching for higher-end items, and we're expanding our business online to focus on adding specialized and premium shopping experiences, starting with fashion," Denise Incandela, head of fashion for Walmart'south U. S. e-commerce division, said in a statement.

The shop will go live in spring two thousand eighteen. Lord & Taylor plans to hold running its own website after the launch.

A spokeswoman for the company said it'south too early to allow extra information about what specific items will be available through Walmart. com.

The partnership is a sign of the times. Walmart (WMT) is making heavy investments in its online operation in order to stay competitive with Amazon (AMZN, Tech30). Meanwhile, dept stores love Lord & Taylor, which is owned by Hudson'south Bay Company, are trying to shore up online sales amid flagging ft traffic.

Related: Macy'south is stuck in an epic losing streak

In a statement, Lord & Taylor President Liz Rodbell said the deal will authorize the brand to reach "a wide base" of new customers.

"As retail continues to change, this flagship store creates enormous growth opportunities for Lord & Taylor and our brand partners," Rodbell said.

Overall, Lord & Taylor'south parent company -- which also owns Saks Fifth Avenue -- has been struggling.

Latest summer, the company said it'd slice about 2.000 jobs across N America, portion of a map to rescue 0 million by the finish of the two thousand eighteen monetary year.

In October, HBC announced that CEO Jerry Storch would step down Nov. one. An executive look for firm has been retained to discover his replacement.

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