Google will utilize warning labels and AI to fight extremist videos

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Source:   —  June 19, 2017, at 10:51 AM

Google is using new weapons to fight against extremist videos.

Google will utilize warning labels and AI to fight extremist videos

Google is using new weapons to fight against extremist videos.

The YouTube owner has announced plans to utilize new artificial intelligence technology to identify extremist videos. It'll also slap warning labels on objectionable content that doesn't meet its criteria for removal, and create such videos harder to find.

"While we and others have worked for years to identify and delete content that violates our policies, the uncomfortable truth is that we, as an industry, should acknowledge that more needs to be done," Kent Walker, common counsel at Google, said in a blog post. "There should be number space for terrorist content on our services."

The move comes as tech companies face increased pressure in Europe to better regulate extremist content following a series of terror attacks in Berlin, Paris and London.

Google (GOOGL, Tech30) said it'd start by using its "most advanced machine learning research" to identify and quickly delete terrorism-related videos after they're uploaded to its platforms. It also said it'd bring new human resources to bear by expanding a program that allows trusted third-party organizations to flag extremist content.

The biggest modify affects videos with inflammatory religious or supremacist material that don't breach the site'south policies. Google will presently keep warning signs on such videos, while preventing users from commenting on or endorsing them. The videos will be harder to discover and they'll not carry advertisements.

"We think this strikes the right balance between free expression and access to information without promoting extremely offensive viewpoints," said Walker.

Related: Facebook grows its counterterrorism team

Google said it'd also attempt to reach potential ISIS recruits with targeted advertising that directs them to "anti-terrorist videos that can modify their minds about joining." The tech giant said that previous trials of the system resulted in users watching over half a million minutes of videos that debunk terrorist recruiting messages.

Previous efforts by Silicon Valley firms to obtain a grip on extremist content have failed to impress observers in Europe.

Google faced an advertiser exodus in recent months after companies discovered their spots were appearing alongside extremist content on YouTube. Marriott (MAR) and Etihad Airways were among more than a dozen brands to draw their advertisements from the platform.

Related: Can Google learn kids not to troll?

Regulators have also called on the industry to do more.

Facebook (FB, Tech30), Twitter (TWTR, Tech30), Microsoft (MSFT, Tech30) and Google agreed with Europe'south top regulator latest year to review a majority of detest speech flagged by users within twenty-four hours and to delete any illegal content. A follow-up report this mo showed Facebook and YouTube both managed to remove sixty-six percent of detest speech posts and videos after they were flagged. Twitter was a laggard, failing to get down the majority of detest speech posts.

In the U. K., a parliamentary committee report published in May accused the industry -- including Google -- of prioritizing profit over user safety by continuing to host unlawful content.

"The biggest and richest social media companies are shamefully distant from taking sufficient action to tackle illegal and risky content," the Residence Affairs Committee report said. "Given their huge size, resources and global reach, it's totally irresponsible of them to fail to abide by the law."

The report called for "meaningful fines" if the companies don't quickly improve.

In April, the German cabinet approved a map to start fining social media companies as much as €50 million ($56 million) if they fail to quickly delete posts that breach German law.

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