In Networking Presentations, Be Very Specific About Products and Services

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Source:   —  April 23, 2016, at 0:31 AM

Ivan Misner, founder of Business Network International (BNI), if you wish to nail a presentation, start by explaining your lowest common denominators, or the most immediate, universal cost of your business.

According to Dr. Ivan Misner, founder of Business Network International (BNI), if you wish to nail a presentation, start by explaining your lowest common denominators, or the most immediate, universal cost of your business.

"If you wish to speak about the business that you're in, it'south necessary to prepare and crack the business down into specific products or services that you've to offer," he says. "The more specific you can be, the greater the results you'll see."

In this video, Dr. Misner uses a presentation that a florist had given at a BNI meeting as an example of a grand lowest common denominator presentation.

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