four Tips to Rescue Money on Facebook Advertising

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Source:   —  April 23, 2016, at 0:30 AM

$5.63 billion came from advertisements -- eighty % of which came just from mobile ads alone. There is number denying that advertisers have been flocking to the social networking giant, as Facebook reported it presently has over two million active advertisers.

Facebook reported over $1 Billion in profits in its latest earnings call. $5.63 billion came from advertisements -- eighty % of which came just from mobile ads alone.

There is number denying that advertisers have been flocking to the social networking giant, as Facebook reported it presently has over two million active advertisers.

What Facebook doesn't report on is the no of advertisers who haven't properly optimized their campaigns and are wasting money by not running an effective advertising strategy.

Whether you're a tiny business owner, a new entrepreneur or an associate at a Fortune one hundred company, anyone can master the four tips below to rescue money on your Facebook ads while improving performance.

Every Facebook advertiser should create a conversion pixel with their ad campaigns. Whether your goal is to generate sales, new leads or capture email addresses, your conversion pixel will track your cost per acquisition (Total Advertising Cost / # of Conversions).

If you're running a Facebook campaign without tracking conversions, you might as well purchase a lottery ticket. You necessity to have tough numbers to define whether or not your campaign is effective, and a conversion pixel will authorize for you to do this.

Within ads manager, below “breakdown,” you can select “placement.” I can’t emphasize how necessary it's to analyze this metric.

Advertisers are able to gauge their performance on the news feed on desktop computers; news feed on mobile devices, right column ads on homepage on homepage for desktop computers and more.

Let’s declare you're an e-commerce men’s clothing store and realize that you're generating more sales from desktop right column ads versus mobile desktop. After analyzing “placement,” you can break the underperformers, which will lead to more exposure for your top placement.

Tip: If you're trying to just generate page “Likes,” target mobile newsfeed.

Are you a morning bird or a night owl? Just love you've a time of day when you're most productive, online shoppers having buying patterns that can be easily detected. Within Ads Manager, under “breakdown” and "By Time" you can start to section your traffic by day, week, two week and monthly periods.

If you start to look that your traffic quality is low quality from midnight until eight AM and generates hardly any conversions, modify your ad schedule to only serve your advertisements at high performing times of the day.

You might think your product is a hot seller with males and females, until you do a deep dive into the data and look that females are flocking over your flannel shirt, not guys.

The “Age and Gender” column underneath breakdown shows you how many website clicks, reach, cost and conversions you're getting by gender and by age group.

If you look that the 18-24 year elderly females like your flannel, you can invest more money into this type of targeting to assistance generate more sales. There is number necessity targeting 27-30 year elderly guys if you look a lackluster performance in this group.

We’ve all heard the saying “the devil is in the detail,” but in this day and age of social advertising “the devil is in the data.” The stunt is to discover him within your Facebook Ads Manager.

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