three Key Elements Your Content Needs to Crack Out From the Crowd

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Source:   —  April 23, 2016, at 0:27 AM

Most companies have a strong content marketing strategy that includes blogging, social media, and even advertising on social networks. But according to MarketingProfs, there are as many as two million blog posts published every single day.

Content marketing has been around for a while now -- it’s number longer a new idea. Most companies have a strong content marketing strategy that includes blogging, social media, and even advertising on social networks.

But according to MarketingProfs, there are as many as two million blog posts published every single day. There’s such a high vol of content being produced that the environment has become extremely competitive.

Presently that everyone is on board and publishing content around the clock, what can you do to create your material stand out from the noise?

Add research to your content strategy.

One area many content producers are lost the tag is in the research department. Rather than taking the time to share insights from within their own companies, they're using statistics and research from external sources.

See at any favorite blog post and you’ll notice that much of it pivots on tough numbers, statistics, and research that proves certain methods, tactics, and strategies are more effective than others. That information has to arrive from somewhere -- so why not from your business?

While everyone is linking out to in-depth studies that prove X is forty-six % more effective at Y, your business or organization can be the one who’s actually generating this data, which not only helps you better realize your unique business -- but it establishes your company as the authority on the subject as well.

This will also assistance you construct up a kind network of external links back to your content as more and more people reference your research, too.

External links matter.

We know that having a network of external links that point back to your website are a excellent thing (because they bring more exterior traffic to your website.)

But it goes beyond a matter of traffic -- it impacts your biological look for rankings, too. Information from Moz says that external links are extremely necessary for look for engine optimization -- and because they indicate popularity and relevance for look for engine algorithms, they can assistance lift your content to the top of look for results.

So, for example, declare you’re an email marketing company and you publish new research that shows personalization within subject lines boosts open rates by sixty-five percent. You create an in-depth report that shares extra statistics and information about personalization’s impact, which is both valuable and insightful for your audience.

But other industries then wish to reference this grand new research, too. So they link out to it in with blog posts they’re writing and showcase some of the fascinating statistics from your research.

Over time, you notice that this research isn't only bringing new, relevant traffic to your website, but that this piece of content climbing the list of search results that arrive up for “Email personalization in subject lines.”

Now, this is just an example, and the results aren't always the same -- but you obtain the idea here. Research is extremely valuable -- and every content creator is hungry for new data he or she can showcase.

Don’t be a regurgitator.

If you’re looking for a ordinary way to create your content more fascinating and relevant this year, stop turning to the research from other companies and start sharing your own.

Not only will you highlight fascinating trends within your niche, but over time, you’ll train your audience to arrive to you as a go-to source of industry research and construct up your authority.

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