Business Travel Awards two thousand sixteen: Best Social Campaign

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Source:   —  April 22, 2016, at 4:06 PM

In two thousand-thirteenth, a Santa asked boarding passengers for their wish lists, then scrambled to purchase and wrap those items before they landed at their destination; for two thousand fourteen, the airline took the idea to a village in the Dominican Republic.

Each year, the Canadian airline one-ups its own Christmas shenanigans: In two thousand-twelfth, it choreographed an airport flash mob of singing elves. In two thousand-thirteenth, a Santa asked boarding passengers for their wish lists, then scrambled to purchase and wrap those items before they landed at their destination; for two thousand fourteen, the airline took the idea to a village in the Dominican Republic. And latest year, says Greg Hounslow, the airline’s manager of emerging media, “we realized we could create something that felt more love a movement than a moment.”

All 12.000 employees were given Blue Santa hats and encouraged to carry out a mini miracle on December nine in their local community. The random acts of kindness spanned the globe -- and as photos and videos were shared on social media, the do-goodery spread beyond employees. The campaign clocked 31.793 miracles, ranging from free coffees to a free family vacation for a soldier. The results: #WestJetChristmas snagged nearly a quarter of a million Facebook likes, shares and comments, and execs calculated that the campaign helped buoy income by nearly 0.000. It was a gift for all.

Check Out the two thousand sixteen Business Travel Award Winners

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