Japan'south Asahi to Purchase Peroni, Grolsch Brands From AB InBev

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Source:   —  April 19, 2016, at 3:21 PM

S. rights. Asahi Grouping Holdings Ltd. had made a binding proposal in Feb of 2.55 billion euros (currently $2.88 billion) for the brands. AB InBev is looking to sell the brands to assuage antitrust concerns over its acquisition of rival SABMiller.

Japanese drinks grouping Asahi says it's reached an agreement with brewing giant Anheuser-Busch InBev to purchase the Peroni, Grolsch and Meantime brands and related businesses, excluding certain U. S. rights.

Asahi Grouping Holdings Ltd. had made a binding proposal in Feb of 2.55 billion euros (currently $2.88 billion) for the brands. AB InBev is looking to sell the brands to assuage antitrust concerns over its acquisition of rival SABMiller.

In a statement, Asahi said Tuesday the purchase is contingent on AB InBev completing the acquisition of SABMiller, to which the brands currently belong. That deal is scheduled to be completed in the second half of 2016.

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