Wayfair Teams With Porch. com to Proposal Home-Improvement Assistance

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Source:   —  April 19, 2016, at 3:20 PM

com to connect shoppers with professionals offering a variety of services, from installing a light fixture to assembling a bookcase. The online retailer, based in Boston, will be making the services available through Porch.

Bought a ceiling fan but just don't know how to establish it?

Wayfair, one of the largest online destinations for all things home, has teamed up with Porch. com to connect shoppers with professionals offering a variety of services, from installing a light fixture to assembling a bookcase.

The online retailer, based in Boston, will be making the services available through Porch. com starting Tuesday in more than a dozen markets, including Los Angeles, Washington, D. C., Fort Worth, Texas, and Chicago. It first certified the partnership in Seattle in January.

The map is to widen to twenty-five more markets in the following month. Both companies declined to give details on their financial arrangement.

The move comes as retailers are increasingly offering services as a way to move beyond just selling stuff.

Apple built a successful model around its so-called Genius Bar. And the nation'south largest consumer electronics chain, Best Buy, is making some tweaks to its Geek Squad to be more chic, ditching the Volkswagen Beetles that its army of tech workers drove for Toyota Prius C hybrids.

Online retailers are also getting into the game. Amazon. com presently connects plumbers and other professional to customers. The strategy should assistance get rid of returns as shoppers will more easily be able to obtain assistance assembling the bookcase or installing a light fixture. It should also create shoppers happier so they'll buy more.

Wayfair. com'south service works this way: Shoppers who necessity assistance with tasks will be able to set up an appointment with a local professional and pay for the services when they check out on the site.

"We've always invested a lot in customer service," said Steve Oblak, Wayfair'south senior vice president and common manager. "We view this as an extension."

Porch. com'south CEO and Chairman Matt Erlichman well-known his company has teamed up with residence improvement retailer Lowe'south at all of its more than 1.700 stores nationwide. Lowe'south features Porch. com signage in its stores and Lowe'south workers pitch the Porch. com website to shoppers looking for a professional.

Porch. com, based in Seattle, lists more than 3.8 million professionals, though it works with about 10.000 on a daily basis.

Erlichmann well-known Porch. com will be announcing more partnerships with other retailers.

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Chase Anne D'Innocenzio at http://www. Twitter. com/adinnocenzio

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