The Force and Frozen are powerful with Hasbro

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Source:   —  April 19, 2016, at 0:26 AM

Hasbro'south latest earnings were just a small more Magical than usual.

The Force and Frozen are powerful with Hasbro

Hasbro'south latest earnings were just a small more Magical than usual.

The toy maker announced sales and profits that topped Wall Street'south forecasts. Hasbro said that sales of toys tied to "Star Wars," the Disney Princess line and "Frozen" were particularly large hits.

Hasbro announced in September two thousand fourteen that it'd won the rights to the Disney Princess franchise -- including "Frozen."

Hasbro rival Mattel had been making Disney Princess toys for the past twenty years, but Hasbro (HAS) began selling them in the first quarter. (Hasbro has sold "Star Wars" toys for years, but doesn't have exclusive rights to the franchise.)

Kids of all ages show up to have an insatiable appetite for Disney'south classic heroines -- not to mention newer female leads love Anna and Elsa as well as Rey (latest title still pending but maybe not Skywalker after all?) from "Star Wars."

Related: J. J. Abrams gives a huge clue about Rey'south parents in 'Star Wars'

Shares of Hasbro surged nearly six percent on Monday and are presently up thirty percent this year.

So that should be horrible news for Mattel, right? Not exactly. Mattel (MAT) seems to be doing just fine without Snow White, Cinderella and Ariel.

The stock is up more than twenty-five percent this year -- maybe proving that parents aren't just waiting until the holidays or birthdays to purchase toys for their kids.

Related: Nobody puts Barbie in a corner

Mattel said in its most recent earnings report that Barbie was enjoying a comeback. And Fisher-Price, Hot Wheels and Thomas the Train toys were flying off the shelves as well.

It makes sense. A youthful baby doesn't care if a toy is made by Hasbro or Mattel. They don't have allegiances to corporate brands. They're into characters.

And right now, it looks love both Hasbro and Mattel are both fortunate sufficient to have a excellent cast of them.

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