CircusTrix jumps into local trampoline market

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Source:   —  April 16, 2016, at 2:40 AM

CircusTrix, a fast-growing operator of trampoline parks, has just signed a lease to get 30.000 square feet of space in the former Breuners building close the Madison Ave exit off Interstate eighty and intends to have its park, dubbed MojoDojo, open by July.

CircusTrix jumps into local trampoline market

A UT company has large plans to bring a bounce to the region’s indoor recreation business.

CircusTrix, a fast-growing operator of trampoline parks, has just signed a lease to take thirty.000 square feet of space in the former Breuners building close the Madison Ave exit off Interstate eighty and intends to have its park, dubbed MojoDojo, open by July.

The Sacramento County business will compete with several existing local trampoline centers, including Sky Zone in Rocklin and Sky High Sports in Rancho Cordova.

But CircusTrix CEO said he thinks his middle will stand out by offering myriad new options for “aerial gymnastics,” including a challenging obstacle course modeled on the favorite American Ninja Warrior TV show, parkour-type walls that enable participants to do Matrix-style flips, a flying trapeze and tightropes suspended over foam pits. Also available: aerial silk acrobatics popularized by Cirque du Soleil.

“We don’t even call these trampoline parks,” Lawrence said of the industry evolution in recent years from oversized bounce houses to facilities more identified with extreme sports.

“It’s kind of a mash-up of fitness, entertainment, population culture and socializing,” he said of the attraction of parks from CircusTrix and others.

Lawrence, forty-three, was working as a commercial genuine estate broker in Fresno when the recession hit. He started looking for other opportunities and was impressed after taking his kids to a trampoline middle at San Francisco’s Presidio.

He opened his first center, SkyWalk, close Fresno and followed up with one in Durham, N. C., close Duke Univ where he attended law school.

The company presently has 30 centers in seventeenth states and four countries, and thanks to a $20 million cash infusion from a Bay Area private equity firm, it’s opening another twelve this year, with the goal of having one hundred parks in operation within five years.

The centers appeal to people of all ages but mainly target teens and youthful adults who might otherwise be playing video games at home, Lawrence said. They’re drawn to the social aspects of the experience as well as the daunting physical challenges it offers.

“You have to allow this millennial generation with an adrenaline-heavy experience,” he said.

The middle will charge $12 for an hr spent using any of the fifteen or so action centers that are planned and $20 for two hours.

Lawrence said he looked for more than a year to discover a suitable location in the Sacramento area before discovering the former Breuners furniture building, at five thousand four-hundredth Date Ave., which was acquired in two thousand-tenth by Sacramento investor .

Conrad, one of the city’s biggest landlords, said he sees CircusTrix as a “good fit” for the neatly 150.000-square-foot building that's high visibility from I-80 -- and added that he’s inclined to bring his own employers there for team-building events.

“Hey, bowling is fun,” he said, referring to his firm’s following employee outing. “But I’d rather go and play around on a trampoline.”

Better times for industrial sector

Here’s a not-so-sexy sign that the local economy is on the rebound: For the first time in years, there’s a mini-surge in spec construction of large warehouses and distribution facilities.

The latest example is a map announced this week for a 141.480-square-foot industrial building in the Riverside Commerce Middle in West Sacramento.

Construction of the Class A building -- with 30-foot ceiling clearances, skylights and energy-efficient lighting -- represents pent-up demand for large facilities of this type, said , portion of a Newmark Cornish & Carey team that’s marketing the building.

He well-known that construction of huge industrial properties without identified tenants had been “nearly nonexistent” until Ridge Capital and Buzz Oates Grouping of Cos. launched a few of them over the past couple of years.

The largest of the Ridge projects, a 474.000-square-foot building in W Sac, was occupied latest year by Nor-Cal Beverage Co. Two other Ridge projects in the same area aren’t yet occupied but are drawing interest, said , a broker in JLL’s Sacramento office who represents Ridge.

Meanwhile, Lofrano said, Ridge is looking to keep up two more spec buildings in W Sac’s Southport area -- one measuring 384.00 square feet and the other just below 200.000 square feet .

When'll construction start? Just as soon as the two unleased projects start filling up, he said.

Bob Shallit: , ,

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