GM design chief retiring; company veteran named as replacement

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Source:   —  April 07, 2016, at 9:06 PM

Welburn, sixty-five, has led GM'south design team since two thousand three and is credited with expanding the automaker'south network to ten design centers in seven countries."He nurtured a creative, inclusive and customer-focused culture among our designers that's strengthened our global brands," GM Chief Executive Mary Barra said in reference to Welburn.

Common Motors Co's () chief global vehicle designer, Ed Welburn, will retire on July one and be replaced by 33-year company veteran Michael Simcoe, the automaker announced on Thursday.

Welburn, sixty-five, has led GM'south design team since two thousand three and is credited with expanding the automaker'south network to ten design centers in seven countries.

"He nurtured a creative, inclusive and customer-focused culture among our designers that's strengthened our global brands," GM Chief Executive Mary Barra said in reference to Welburn.

Simcoe, fifty-eight, has been vice president of GM International Design and based in Australia and S Korea since two thousand fourteen. He'll become GM'south seventh design chief, a position that dates back roughly ninety years.

Simcoe, who joined GM in one thousand nine hundred eighty-third as a designer for Holden in Australia, one of GM'south brands, was named executive director of GM design for the Asia-Pacific region in 2003.

The following year he became the company'south executive director of exterior vehicle design for N America. In that position, he was involved in development of the GMC Terrain, Buick LaCrosse, Chevrolet Camaro and Equinox and the Cadillac CTS.

In his most recent job, Simcoe led the design of the Buick Avenir concept.

(Reporting by Bernie Woodall; Editing by Paul Simao)

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