Never declare never: Kanye West'south 'The Life of Pablo' is presently on Apple

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Source:   —  April 01, 2016, at 12:09 PM

Kanye W made it sound beautiful definitive back in Feb when he vowed his latest album would "never never never" be on Apple.

Never declare never: Kanye West'south 'The Life of Pablo' is presently on Apple

Kanye W made it sound beautiful definitive back in Feb when he vowed his latest album would "never never never" be on Apple.

But the hip hop superstar has gone back on his word: the album, "The Life of Pablo," is presently available on Apple Music.

It'south also available on Apple (AAPL, Tech30)'south music streaming rival Spotify.

In his Twitter outburst in February, W had said that the album would "never be for sale" and was only available on fellow rapper Jay Z'south music service, Tidal.

That remained true for more than six weeks. And the album proved extremely favorite on Tidal where users streamed it two hundred fifty million times in its first ten days, according to the company.

But a hint that West'south stance was shifting came earlier this week when "Famous," one of the songs from "The Life of Pablo," was released on Apple Music, Spotify and other platforms.

W hasn't so distant launched into one of his trademark Twitter rants about his U-turn on Apple. His only tweet Thursday night was an announcement that the album was "presently available for purchase" on his website.

Related: 'The Life of Pablo' streamed two hundred fifty million times in first ten days

It wasn't immediately clear to what extent the album'south broader release might affect user numbers at Tidal, of which W is reported to be a portion owner.

The one-year-old music service announced this week that it's more than three million subscribers across forty-six countries.

Unlike other streaming services, Tidal has two subscriptions tiers and number free option for listeners beyond an initial 30-day trial.

"Kanye keep Pablo on Spotify and my free Tidal trial ran out not too long ago," wrote one Twitter user, @paynesparade. "This is just wonderful."

-- Frank Pallotta contributed to this report.

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