Hyundai to Proposal Money-Back Guarantee in Online Thrust

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Source:   —  October 12, 2017, at 9:11 AM

“If the consumer doesn’t like the car he or she can return it in three days for the full cost they paid,” Dean Evans, chief marketing officer-Hyundai Motor America, says today in a YouTube live stream announcing the Shopper Assurance program.

Hyundai to Proposal Money-Back Guarantee in Online Thrust

Hyundai rolls out a new retail program, an element of which includes offering unsatisfied buyers a 3-day money back guarantee.

“If the consumer doesn’t like the car he or she can return it in three days for the full cost they paid,” Dean Evans, chief marketing officer-Hyundai Motor America, says today in a YouTube live stream announcing the Shopper Assurance program.

The scheme isn't without precedent. Common Motors and Chrysler offered a money-back guarantee during the recessionary year of two thousand nine, but it was for a longer period of sixty days.

Hyundai also had a similar promotion in two thousand-ninth and two thousand ten as portion of its Assurance program, allowing buyers who lost their jobs to return their vehicle in the first twelve months of ownership or a lease.

Buyers wishing to return a new Hyundai vehicle below the new 3-day guarantee mustn't have keep more than three hundred miles (four hundred eighty-three km) on the odometer, and also have their vehicle undergo an inspection.

Shopper Assurance overall takes the car-buying process more online, something dealers are striving to do but maybe not below an official program endorsed by the OEM.

Evans promises transparent pricing on participating dealers’ websites, with presented vehicle prices basically MSRP with all discounts factored in; flexible test drives with the dealer bringing a vehicle to a customer if he or she can’t create it to the dealership; and the skill to fill out “most” paperwork, such as credit applications, online.

Hyundai spokesman Michael Stewart doesn't declare what percentage of Hyundai’s 800-plus U. S. retail outlets will opt-in to the program, which first rolls out at the brand’s dealers in Dallas, Houston, Orlando and Miami.

“We are hopeful that most of all of our dealers will participate,” he tells WardsAuto.

Hyundai wants the Shopper Assurance program launched across the U. S. by early two thousand eighteen, Stewart says, noting it applies solely to Hyundai-brand models and not Beginning luxury vehicles sold in some Hyundai U. S. stores.

FL dealer Andrew DiFeo, also chairman of the Hyundai National Dealer Council, says the program jibes with Americans’ current propensity to do most if not all of their vehicle research online, as well as purchase goods online.

“More and more people wish the convenience and simplicity of shopping online,” he says in the live stream. “I’m particularly enthusiastic for the skill for the customers to do the paperwork online before visiting the dealership.”

The latter element, he believes, will free up more time for dealers to clarify and demonstrate the ever-expanding feature set of most new vehicles to customers and possibly result in more positive customer-satisfaction scores on third-party surveys. Hyundai placed fifth on this year's J. D. Power Initial Quality Study, but the surveyor well-known many new-vehicle owners increasingly are flummoxed by features, controls and displays.

Hyundai number doubt is hoping Shopper Assurance prompts an expand in sales, as well as satisfaction scores.

While the all U. S. light-vehicle industry has slowed this year – down 1.9 percent through Sept – Hyundai’s U. S. sales were off 12.9 percent in the same period to 511.740, greater than any other automaker’s loss this year.

Not including the Beginning brand – up sharply on modest vol due to a feeble year-ago comparison – Hyundai-brand U. S. deliveries fell 15.1 percent to 496.638 through September, WardsAuto data shows.

Hyundai-brand market share in the same period was 3.9%, down from 4.5 percent in January-September 2016.

cschweinsberg@wardsauto. com

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