Gen Z Clemson students design a new Toyota car, call it uBox

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Source:   —  April 13, 2016, at 2:16 AM

Toyota had graduate students at Clemson Univ’s International Middle for Automotive Research design a car for youthful entrepreneurs and they came up with the uBox.

Gen Z Clemson students design a new Toyota car, call it uBox

Clemson Univ and Toyota cooperate on next-gen vehicle

Love what you see? Heads up: When Gen Z is in charge, this is what we've to see forward to. Toyota had graduate students at Clemson Univ’s International Middle for Automotive Research design a car for youthful entrepreneurs and they came up with the uBox.

The collaboration, called Deep Orange, puts students in charge of all aspects of building, marketing and engineering a new vehicle.

"Deep Orange gives students hands-on experience with the all vehicle development process, from identifying the market opportunity through the vehicle build," says Johnell Brooks, an associate Prof in Clemson's graduate engineering program. "It's love automotive boot camp for the real world."

According to Toyota, the uBox includes a “bold, youthful and distinctive exterior design that aligns with generation Z's personality trait to stand out”... the same way a box stands out in a crowd of chilly cars. Also it's a “versatile interior that can be rearranged for various activities, from working or operating a business, to hauling bulky cargo.” Number genuine problem with that. The vents, dashboard and display bezels can be personalized, and it's an all-electric powertrain with sufficient juice to “power consumer electronics, power tools or other devices through various 110-volt sockets located throughout the interior and exterior.”

During the process, the students actually developed a new technique that allows composite carbon fiber rails to bond with aluminum maintain a curved glass roof.

“The roof pultrusion was something unexpected and very fascinating when they first started talking about the concept,” said Toyota executive program manager Craig Payne. “The fact that they were able to attain an industry-first manufacturing technique as students speaks volumes for this program.”

The car is on display at Cobo Middle in downtown Detroit presently through April 14.

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